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e.l.f. Beauty

Posted 22 days ago

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Campaign Manager, e.l.f. Brands

New York, NYHybrid

AI Summary

Develops and executes integrated 360° marketing campaigns across e.l.f. brands, managing calendars, cross-functional collaboration, and performance optimization.

About this role

About the Company
e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.
Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.
In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.
Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary:
The Campaign Manager, e.l.f. Brands will develop and execute bold, insight- driven 360° marketing campaigns across e.l.f. brands. This role sits on the Brand Marketing team and is responsible for bringing integrated campaigns to life across all key channels (digital, social, ecommerce, influencer, retail, and paid media), ensuring cohesive storytelling and consistent brand expression across multiple brands and audiences.

You’ll play a key role in how our brands show up in culture —supporting campaign planning from concept through execution, helping manage marketing calendars, and collaborating cross-functionally to ensure every activation is on-brand, on-time, and built to spark conversation and community engagement.

This is a hands-on role for a campaign marketer who thrives in the details, loves turning strategy into action, and is energized by the pace and creativity of a culture and entertainment led brand.

Responsibilities:

Campaign Development & Execution
  • Support the development and execution of integrated 360° marketing campaigns, aligning with brand objectives and business priorities.
  • Help bring campaigns to life across digital, social, ecommerce, influencer, retail, experiential, and paid media channels—ensuring cohesive storytelling and consistent brand expression across every consumer touchpoint.
  • Contribute to creative brief development, translating brand strategy and consumer insights into clear, inspiring direction for creative and agency partners.
  • Manage day-to-day campaign execution—from briefing through asset delivery, launch, and post-campaign review—keeping timelines, budgets, and quality on track.
    • Calendar Strategy & Planning
  • Assist in managing the marketing campaign calendar, helping align key product launches, brand moments, seasonal activations, and cross-brand initiatives.
  • Support 360° activation planning to amplify marketing moments, helping ensure all channels are in sync and cross-functional partners are aligned on deliverables.
  • Balance multiple campaigns and brands simultaneously, prioritizing effectively in a fast-paced, dynamic environment.

    • Cross-Functional Collaboration
  • Partner closely with cross-functional teams—including integrated marketing, digital marketing, creative, and connected commerce —to ensure seamless execution and alignment of brand messaging and objectives.
  • Coordinate with external agency and production partners, briefing them effectively and ensuring deliverables meet brand standards and timelines.

    • Performance & Optimization
  • Track and analyze campaign performance metrics, surfacing consumer, community, and channel insights to inform recommendations and optimizations.
  • Support monitoring of brand health and engagement KPIs, using data to help refine strategies and improve campaign impact.
  • Stay connected to community feedback and real-time trends, helping make agile adjustments to keep campaigns relevant and resonant.

    • Brand Integrity & Innovation
  • Help maintain brand integrity, ensuring all campaigns are on-brand and aligned with each brand’s expression, values, and positioning.
  • Proactively explore new and innovative marketing strategies, channels, and formats to drive brand awareness, engagement, and cultural
    relevance.
  • Bring a community-led, insight-driven approach to every campaign, helping turn cultural moments and consumer needs into marketing that moves people.

    • Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5+ years of experience in integrated marketing, campaign management, or brand marketing, with hands-on experience supporting and executing
    360° campaigns from concept through execution.
  • Experience executing multi-channel campaigns across digital, social, influencer, ecommerce, and retail.
  • Strong understanding of the beauty industry and consumer trends; experience across multiple categories (color cosmetics, skincare, wellness) is a plus.
  • Strong project management skills, with the ability to manage timelines, prioritize tasks, and juggle multiple campaigns and brands simultaneously.
  • Proven experience contributing to creative briefs and working with creative and agency partners to bring campaigns to life.
  • Strong analytical skills, with the ability to translate data and insights into actionable campaign optimizations.
  • Excellent communication and collaboration skills, with experience working cross-functionally and supporting stakeholders across teams.
  • Community-led and insight-driven brand marketer with the ability to take insights and turn them into actionable marketing plans at a rapid pace.
  • Creative thinker with a passion for innovation and a willingness to take bold risks.
  • Ability to thrive in a fast-paced, dynamic environment with changing priorities and tight deadlines.

    • Skills

    AnalyticsBeauty IndustryBrand MarketingCampaign ManagementColor CosmeticsCreative Brief DevelopmentCross-Functional CollaborationDigital MarketingEcommerceInfluencer MarketingKPIsMarketing CalendarPaid MediaProject ManagementSkincareSocial Media MarketingWellness

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