Sr. Manager, Influencer Marketing & Community, rhode

Lead influencer and creator strategy across major product launches, evergreen priorities, campaigns and key brand moments.

Translate broader brand and business priorities into thoughtful creator strategies, determining the right approach across organic, gifting, creator affiliate, partnerships and community-driven activations.

Lead influencer programs from strategy through execution, ensuring strong creator selection, relationship management and overall program delivery.

Build and maintain relationships with priority creators, managers and talent partners, identifying opportunities to deepen relationships across the brand.

Lead creator affiliate and partnership strategies across key priorities, using organic and performance insights to inform creator selection and investment.

Develop creator and community strategies across events, product testing, early access and other brand experiences.

Lead influencer strategy for priority global markets and launches, working with regional teams and agency partners to develop locally relevant approaches.

Analyze performance across influencer programs and translate results, creator behavior and cultural insights into actionable recommendations.

Stay deeply connected to the creator landscape, emerging talent, platform behavior, beauty trends and cultural moments, translating insights into opportunities for the brand.

Partner closely with Brand, Social, Growth, E-commerce, Communications, Creative and Operations across key initiatives.

Strong strategic instincts with the ability to translate broader objectives into clear strategies and recommendations.

Deep understanding of creators, culture and what makes talent relevant to the rhode brand and community.

Strong relationship-building skills with experience managing creators, talent representatives and external partners.

Ability to independently lead complex programs and make sound decisions while knowing when to escalate.

Strong analytical skills with the ability to use performance and qualitative insights to inform strategy.

Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

Strong cross-functional leadership and communication skills.

Proactive, resourceful and solutions-oriented with a high standard for execution.

Strong people manager with an interest in developing junior talent.

5-7 years of experience in influencer marketing, creator partnerships, social media, PR or brand marketing; beauty or lifestyle experience preferred.

Experience developing and leading influencer strategies across major launches, campaigns or brand initiatives.

Experience across organic influencer marketing, gifting, creator affiliate and paid creator partnerships.

Strong understanding of social platforms, creator behavior, emerging talent and the evolving influencer landscape.

Experience managing creator and talent relationships, including outreach, negotiation and ongoing relationship development.

Experience working cross-functionally across marketing, creative, social, growth and other partner teams.

Familiarity with influencer marketing, affiliate and analytics platforms is a plus.