Posted 3 months ago
Campaign Manager, Seeding
AI Summary
A Campaign Manager leads digital marketing campaigns for music releases, coordinating with clients and internal teams to develop strategies, manage outreach and reporting, and execute seeding initiatives.
About this role
Responsibilities include, but are not limited to:
- Lead on digital marketing strategies across arising music releases and campaigns.
- Interface with clients and internal team to identify and develop strategic narratives, tailored to the artist/campaign.
- Build target lists according to client budget and campaign objectives.
- Maintain a pulse on the landscape/culture of music in digital media and present best practices to staff/management.
- Manage data tracking and report analysis to the management team weekly.
- Manage relationships with Macro Theme/Culture Pages within our network.
- Manage campaign elements from ideation to execution to reporting.
- Prospecting new social channels for music content.
- Write compelling copy to perpetuate narratives developed in tandem with client.
- Analyze past promotions/campaigns and make recommendations based on trends and key learnings.
Preferred Qualifications/ Characteristics:
- 1-2+ years of communications, social media and/or digital marketing experience.
- Experience in digital marketing or talent relations; Influencer experience is a plus.
- Proficient in creating proposals detailing a complete marketing plan for clients.
- Proficient in Microsoft Office, Google Docs, Google Sheets, etc.
- Strong communication skills (verbal and written).
- Highly organized, detail-oriented, deadline-driven, and able to prioritize tasks.
- Ability to work effectively in a fast-paced environment.
- Problem analysis and problem-solving.
- Knowledgeable of all major social platforms (Twitch, Mixer, Instagram, Facebook, Twitter, TikTok, Snapchat, YouTube).
- Knowledge of digital marketing KPIs.
Job Type: Full-time. *Note that this position does not operate on traditional 9-5 hours, but on a shift schedule that includes nights, weekends and holidays.
Education: Bachelor's (preferred) or equivalent experience required.
Location: Atlanta, GA (preferred) or remote.
Campaign Managers on the Special Ops Team are responsible for leading on and assisting the team in all aspects of campaigns; overseeing the lifespan of digital seeding/content distribution campaigns, creating target lists for clients, monitoring and reporting data and analytics, writing copy and developing narratives for Macro Theme/Culture Pages.
Skills
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