Campaign Specialist | Private Individuals @ING Bank

Mission

You will plan, design and implement multi-channel CRM and digital campaigns using Campaign Management platformsaiming to increase commercial performance and improve customer experience across ING’s privateindividualsportfolio.The role covers activation, sales, customer development, loyalty, retention andevent‑triggeredcampaigns, delivered through all relevant communication channels.

About the team

You will join the Campaign Communication team, a collaborative and friendly group working at the intersection of data, marketing,digitaland technology. The team partners closely with Business, Marketing, Digital, IT and Data colleagues to deliver relevant,personalizedand compliant customer communications with measurable impact.

Your day to day

• Work closely with Data Analysts, Marketing, Digital, IT and Business stakeholders to define and execute campaigns. 

• Use Campaign Management Systems to select eligible customers, define targeting criteria and ensure end-to-end campaign execution. 

• Contribute to campaign data framework developments, including SQL-based DataMart queries and data quality assurance. 

• Provide optimization recommendations related to selection criteria, channels, A/B testing and success measurement. 

• Manage execution of digital campaigns in internet and mobile banking channels. 

• Develop, test and automate direct marketing campaigns using analytical and behavioral data. 

• Participate in cross-functional projects related to campaign tools, dashboards and new channel integrations. 

What you bring to the team

• Strong technical knowledge of database management systems (MS-SQL, Oracle, MySQL). 

• 2-3 years of experience in CRM / Campaign Management and technical campaign design. 

• Experience with Campaign Management tools; HCL IBM / SAS/ Adobeis a plus. 

• Bachelor’s degree in Mathematics, Marketing, Cybernetics or Statistics. 

• Analytical mindset with strong attention to data quality and optimization. 

• Good English language skills. 

• Collaboration skills, ownership mentality and passion for customer-centric delivery. 

Whatwe offer

• Impactful work in a fun and collaborative environment

• Open-concept offices designed for bothteam workand relaxation

• Corporate events and social gatherings

• Hybrid way of working with flexible working schedule and short week options

• Monthly budget on Benefit platform

• Extra annual leave days depending on the total length of working experience

• Growth opportunities through upskilling/ reskilling programs and a variety of learning and development platforms: ING Learning Centre, Udemy,Bookster, as well as throughtrainingsand certifications

• Possibilityto accessInternal roles, International Short-Term Assignments or Long-Term Assignments

• Context to make an impact through Sustainability and Corporate Social Responsibility projects.

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