
Posted 18 days ago
Chief Marketing Officer (CMO)
IslamabadRemoteFull-time
AI Summary
The Director of Marketing leads performance marketing, lead generation, and digital optimization for a virtual staffing company, managing websites, paid campaigns, CRM systems, and a remote team.
About this role
WorkStaff360 is a Canadian-based virtual staffing company with a global workforce. We're seeking a Director of Marketing to drive performance marketing, lead generation, and digital optimization strategies from our Islamabad office.
This is a strategic, hands-on leadership role for someone who excels in digital campaigns, CRM systems, and data-driven growth.
Key Responsibilities
Oversee and streamline company websites for conversion, performance, and SEO
Plan and execute paid ad campaigns across Google Ads and Meta Ads
Manage CRM systems (preferably GoHighLevel or HubSpot) including pipelines, workflows, and automations
Optimize lead generation funnels, landing pages, and CTAs
Drive organic growth using AI-powered tools (e.g., ChatGPT, Claude, SurferSEO, etc.)
Track performance metrics and prepare reports for executive leadership
Lead team of designers, copywriters, and performance marketers (remote)
Skills, Knowledge & Expertise
-7+ years of marketing experience with proven leadership
-Expertise in CRM systems (GoHighLevel or HubSpot) and marketing automation
-Google and Meta Ads certified or equivalent experience
-Strong understanding of SEO, funnel optimization, and analytics tool
-Google and Meta Ads certified or equivalent experience
-Strong understanding of SEO, funnel optimization, and analytics tool
-Familiarity with AI tools for content, campaign optimization, and market analysis
-Strategic thinker with solid execution and project management capabilities
Benefits
Competitive salary
Performance-based bonuses
Career growth opportunities with international exposure
Dynamic team culture with in-house and remote collaboration
Skills
AI ToolsCRMFunnel OptimizationGoHighLevelGoogle AdsGoogle AnalyticsHubspotMeta AdsProject ManagementSEO
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