Posted 23 days ago
Commercial Director
AI Summary
The Commercial Director owns B2C commercial strategy, brand performance, acquisition, retention, and growth across multiple markets. They will lead a small team and a third-party agency, manage brand P&Ls, and drive data-informed acquisition across all channels.
About this role
We are hiring a Commercial Director to take full ownership of our B2C commercial strategy, brand performance, acquisition, retention and growth across markets. This senior leadership role is responsible for the success of our multi-brand portfolio, with initial focus on the Netherlands and Belgium, and rapid expansion into multiple Nordic markets.
You will start leading a small, but efficient, team and a 3rd party agency. This is a hands-on role and you will be responsible for the acquisition (all channels, incl. SEO and affiliates) and be accountable for brand P&Ls. You will drive our data-informed acquisition strategy and scale our commercial performance in a compliant, customer-centric way.
Key Responsibilities
- Own and drive the commercial success of our B2C operations across multiple brands and markets, including digital acquisition, Brand awareness, Marketing, Design, affiliates, and more.
- Lead and grow cross-functional teams
- Set and deliver brand-level strategies aligned with revenue, growth and profitability targets.
- Be accountable for brand-level P&L performance and report on key KPIs.
- Champion a performance culture based on data, ownership, and measurable results.
- Identify and implement improvements in acquisition funnels and marketing operations, managing substantial budget responsibilities.
- Coordinate and align efforts across internal teams and external partners.
- Promote a culture of continuous learning and high performance within the commercial teams.
- Monitor market trends, competitor movements, and regulatory changes across NL, BE, and Finland.
Requirements
- Proven success in a senior commercial role, as a Country Manager or Head of Acquisition within the regulated iGaming industry.
- Extensive experience in B2C acquisition strategy, brand growth, retention and P&L management.
- Strong understanding and previous experience in Finland is seen as a major advantage.
- Demonstrated ability to lead and scale cross-functional commercial teams across multiple geographies and brands.
