Content Product Marketing Manager

You have good taste and strong creative instincts

You know the difference between content that's good enough and content that's genuinely great

You can take complex, technical concepts, and turn them into clear, compelling stories

You work autonomously, manage multiple projects at once, and don’t require constant direction to move fast

You’re energized by execution, you love shipping work fast, and creating momentum

You’re curious and constantly experimenting, especially with AI tools to help you work smarter and faster

You are comfortable talking to customers, asking thoughtful questions, and pulling out insights

You enjoy collaborating with people across different functions and personalities

You're open to feedback and constantly looking to improve your craft

You have 3-7 years of experience in this type of role

This role sits at the intersection of content marketing and product marketing. We have deep customer knowledge, strong product expertise, and a growing library of stories worth telling. Your job is to package that knowledge, bring it to life, and get it in front of the customers who need to hear it.

You'll:

Work with customers and internal subject matter experts to surface stories worth telling

Drive product launches with content, messaging, visuals, and positioning

Produce and edit video content for social media, product launches, customer stories, and campaigns

Plan, edit, and publish podcast episodes end to end

Build landing pages, web content, and digital experiences that bring leads into the pipeline

Organize and maintain Fulcrum's content library so assets are findable and reusable

Leverage AI tools to optimize the way you work with content creation, editing, production, research, and distribution

Continuously test new formats, channels, and creative approaches

Help maintain and evolve Fulcrum's brand across all customer-facing touchpoints

Travel onsite to meet, interview, and watch how customers operate to gain a deeper understanding

Marketing Leadership: you'll get direct access to strategic coaching, honest feedback, and support for your growth and development

Product Team: you'll collaborate closely on messaging, positioning, and how we bring new features and launches to market

Design Team: you'll partner on maintaining a consistent, high-quality brand across every customer touchpoint

Sales Team: you'll stay close to the field, trading insights on messaging, customer feedback, and what's resonating in the market

This isn't a role where you'll spend months debating positioning frameworks or sitting in planning meetings. We already have the content, the customer knowledge, and the product expertise. What we need is someone who can package it, amplify it, and get it in front of the right people.

One week, you might be filming a customer story on the shop floor. The next you're launching a podcast episode, redesigning a webpage, building a product launch campaign, or turning a customer visit into twenty pieces of content.

You'll have the freedom to experiment, create, and make a visible impact on how Fulcrum grows.