CRM Executive (Junior)

Job Responsibilities:

• Assist in developing and implementing CRM strategies tailored to customer segments and business goals.

• Assist in planning, executing, and monitoring CRM campaigns to drive customer engagement and retention.

• Analyze customer data and trends to identify opportunities for improved targeting and personalization.

• Conduct A/B testing on campaign content, subject lines, customer segments, and messaging to improve campaign effectiveness.

• Work with marketing, sales, and customer service teams to ensure CRM efforts are aligned with business objectives.

• Oversee the CRM system, ensuring data accuracy and system efficiency.

• Prepare regular CRM performance reports and dashboards using Excel, Google Sheets, or business intelligence tools

• Support the execution of promotional campaigns, seasonal campaigns, product launches, and customer engagement initiatives.

• Perform other CRM, marketing, or business-related duties as assigned by management.

• Identify and implement improvements to CRM processes and workflows.

• Track and report on CRM performance metrics, providing insights for continuous improvement.

• Supports in developing and implementing strategies to reactivate inactive customers and improve overall customer lifecycle value.

• Manage CRM communications across multiple channels such as Email, SMS, Push Notifications, WhatsApp, and In-App Messaging.

Job Requirements:

• Bachelor’s Degree in Marketing, Business Administration, Communications, Data Analytics, or a related field.

• Minimum 1 to 2 years of experience in CRM, Customer Lifecycle Marketing, Retention Marketing, or Customer Engagement.

• Proven experience managing CRM campaigns and customer engagement initiatives across multiple digital channels.

• Strong understanding of customer lifecycle management, segmentation, personalization, and marketing automation.

• Experience using CRM or marketing automation platforms such as Salesforce, HubSpot, Braze, MoEngage, Optimove, Iterable, Adobe Campaign, or similar tools.

• Strong analytical skills with the ability to interpret customer data and transform insights into effective CRM strategies.

• Experience with customer segmentation, campaign optimization, and performance reporting.