CRM Manager

At Ten, our ambition is clear: to become the most trusted service business in the world. As the global leader in lifestyle management and concierge services, we support high-net-worth members through a proprietary technology platform and a global network of expert teams.

We are looking for a CRM Manager who will take ownership of our CRM strategy and execution across key global regions, driving both day-to-day excellence and long-term innovation.

This is a high-impact role combining **strategic leadership, hands-on execution, and team management **, ideal for someone who thrives in a fast-paced, data-driven, and customer-centric environment.

What you’ll do

Own and drive CRM strategy

• Lead the end-to-end delivery of CRM programs across Americas, EMEA, LAC, and APAC
• Translate business goals and customer insights into clear CRM roadmaps and actionable plans
• Champion a customer-first, value-driven CRM approach across the organization
• Act as the regional point of contact and escalation for all CRM-related initiatives

Execute and optimize campaigns

• Oversee the planning, execution, and optimization of multi-channel CRM campaigns
• Drive lifecycle marketing initiatives including acquisition, engagement, retention, and reactivation
• Implement and scale test & learn frameworks (A/B and multivariate testing)
• Continuously optimize journeys, segmentation, and messaging based on performance data

Leverage technology and data

• Work with leading CRM and marketing automation platforms (**e.g., Salesforce Marketing Cloud, Braze, Klaviyo or similar **)
• Use data (behavioral, transactional, preference-based) to drive advanced personalization
• Partner with technical teams to improve data flows, integrations, and tracking
• Monitor performance across key KPIs (engagement, conversion, retention, revenue) and translate insights into action

Note: Experience with Braze is a plus, but not essential — what matters is the ability to quickly learn and adapt to new CRM platforms during the onboarding period.

Lead and collaborate

• Manage and develop CRM team members, fostering growth and high performance
• Collaborate with global stakeholders across marketing, product, and tech
• Act as a CRM subject-matter expert, promoting best practices and innovation
• Manage relationships with external vendors and CRM/ESP partners

Requirements

*   Proven experience as a **CRM Manager** or similar role, owning end-to-end CRM programs 
*    Strong hands-on experience with **enterprise-level CRM or ESP platforms** (such as Salesforce Marketing Cloud, Braze, Klaviyo, etc.) 
*    Experience with **Mailchimp is acceptable when combined with more advanced platforms**
*    Solid understanding of **customer lifecycle marketing, segmentation, and personalization strategies**
*    Strong analytical mindset with the ability to turn data into actionable insights 
*    Experience leading teams and working with global stakeholders 
*    Strong project management and communication skills 
*    Results-driven, proactive, and comfortable managing multiple priorities 

What success looks like

*    Scalable, high-performing CRM programs that drive **measurable commercial impact**
*    Continuous improvement through testing, innovation, and data-driven decisions 
*    Strong alignment between CRM initiatives and broader business objectives 
*    A high-performing, engaged CRM team 

Benefits

• Grocery and food vouchers scheme.
• SGMM (Private Major Medical Insurance) and SV (Life Insurance).

Our culture

At Ten, we are **Member Focused, Trustworthy, and Pioneering **. We value collaboration, innovation, and a proactive mindset. We are committed to building a diverse and inclusive workplace where everyone can thrive.