Demand Generation Manager

ChicagoHybridFull-time

AI Summary

Owns pipeline and product KPIs for a product line, leading go-to-market strategy, launch planning with Product, competitive positioning, multi-channel campaigns and paid media, and managing a product marketing and sales enablement manager.

About this role

ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY?

Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)!

We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less.

With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.

We are looking for a talented Demand Generation Manager to add to our team!

We're building marketing around our product lines, with one person accountable for each line's growth. As a Demand Generation Manager, you own the pipeline and performance for your product line end to end. That covers go-to-market strategy, launch planning with Product, competitive positioning, campaigns and paid media. When the number moves, you know why and you already have a plan.

ShipperGuide + Loadsmart AI: ShipperGuide, our TMS (including ShipperGuide Instant Rates), and Loadsmart AI both sell to enterprise shippers. You'll own one pipeline across them, including taking Loadsmart AI to market.
Opendock: dock scheduling and facility operations. It has our largest paid media budget and a high-velocity digital funnel alongside an enterprise motion.

Job Type: (Exempt)

DEPARTMENT: Marketing

LOCATION: Chicago (Hybrid)

WHAT YOU GET TO DO:

The number. Own pipeline and product KPIs for your product line. Set the plan, own the budget behind it, and explain what moved and why.

Go-to-market. Lead GTM strategy for your product line. Partner with Product on commercial release planning so every launch ships with a plan, a story and an audience.

Positioning and competitive intelligence. Shape positioning and messaging against competitors and where the industry is heading. Turn competitive intel into campaigns and insight Sales can use.

Win/loss. Run win/loss analysis on marketing pipeline and feed it back into targeting, messaging and spend.

Campaigns and paid media, hands-on. Plan and launch multi-channel campaigns. Own paid media for your product line, including budget, bidding, landing pages, tracking and testing.

Your pod. Manage your pillar's Product Marketing & Sales Enablement manager. Work day to day with the pillar's content marketer, and with the shared lifecycle and email, events, and design and web teams.

REQUIRED QUALIFICATIONS:

5+ years in B2B demand generation or growth marketing, with a pipeline number you owned and hit.

Hands-on with paid search and paid media. You've managed budgets, bids, tracking and landing pages yourself, not only through an agency.

Strong with data: Salesforce, HubSpot, Google Analytics and Tag Manager. You can trace the pipeline back to the campaign that created it.

Experience taking products to market with Product and Sales: launches, positioning, competitive work.

Fluent with AI tools. You use tools like Claude to build, test and analyze faster, and you can show us real examples.

Experience managing or mentoring at least one marketer.

Skills

A/b TestingB2B Demand GenerationCampaign TrackingClaudeCompetitive IntelligenceGoogle AnalyticsGoogle Tag ManagerGo-to-market StrategyHubspotLanding PagesPaid MediaPaid SearchSalesforceWin/loss Analysis