Digital Marketing Executive

Tasks

Key Responsibilities.
• Campaign Management: Plan, execute, and optimize SEO/SEM, email, and social
media marketing campaigns.
• Analytics & Reporting: Track KPIs such as website traffic, conversion rates, and
ROI using tools like Google Analytics, ensuring campaigns meet goals.
• Content & Social Media: Create, maintain, and monitor the brand's social media
presence and content calendar across all digital platforms.
• Web Optimization: Optimize the company website and landing pages for better
user experience (UX) and conversion.
• Lead Generation: Develop strategies to attract new customers and nurture existing
ones through engaging digital content.
Trend Monitoring: Stayup-to-date with the latest trends and technologies in digital
marketing.

Requirements

• Required Skills and Qualifications
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, specifically with SEO/SEM, PPC, and social
media management.
• Proficiency in Google Analytics, Google Ads, and social media platforms.
• Strong analytical skills and experience with A/B testing.
• Excellent communication skills and creative thinking.