Posted 7 days ago
Digital Marketing Manager | Shopify expert user
DubaiOn-siteFull-time
AI Summary
Manages the Shopify storefront and performance marketing for a healthcare group, scaling paid campaigns and email flows while leading freelancers and reporting on analytics.
About this role
SIBIE LTD Holding Group
Sibie Ltd is a healthcare group. We are an innovative company rapidly expanding our services to all of the UK, Europe, the USA, and the Gulf region. We are a preferred partner for several leading healthcare organisations due to the high quality of our products and services.
Role Overview:
- Shopify Management: Full ownership of the Shopify storefront, including product launches, app integrations (Klaviyo, Gorgias, etc.), and landing page optimisation.
- Performance Marketing: Lead the strategy and execution of Meta (Facebook/Instagram) and Google Ads. Manage significant budgets with a focus on scaling CAC/ROAS.
- Retention & Email: Design and automate advanced email/SMS flows (Welcome, Abandoned Cart, Win-back) using Shopify-integrated tools.
- Copywriting & Content: Produce high-converting, native-level English copy for ads, product descriptions, and email campaigns.
- Data Analysis: Use GA4 and Shopify Analytics to provide weekly performance reports, identifying bottlenecks in the customer journey.
- Leadership: Manage external freelancers (designers/video editors) to ensure brand consistency and high-quality creative output.
Requirements
- Native English Speaker: Essential for high-level communication and copywriting.
- Shopify Experience: Minimum 4+ years of hands-on experience specifically within the Shopify ecosystem.
- Management Proven: Ability to show a track record of scaling an e-commerce brand
- Technical Skills: Deep understanding of SEO, PPC, and Email Marketing automation.
- Education: Bachelor’s Degree Required for the UAE "Manager" visa title; must be attested for the visa process and an immediate joiner
At SIBIE Ltd, as a global organisation operating across Europe, the US, the UK, and the UAE, we offer visa sponsorship. We also support flexible work arrangements across our premises.We are committed to fostering a workplace built on respect, diversity, and inclusion, where every individual is valued and empowered to thrive.
Skills
CAC/ROASCopywritingEmail Marketing AutomationGA4Google AdsGorgiasKlaviyoLanding Page OptimizationMeta AdsPPCSEOShopifyShopify AnalyticsSMS Marketing
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