Digital Merchandising Manager

Founded in the UK in 2008, we now have more than 6 million members globally. We launched in Australia in 2022 with the same commitment to supporting those who serve. This is an opportunity to be part of a team driving the next chapter of Blue Light Card’s journey, blending purpose with measurable commercial success.

The role:

As our Digital Merchandising Manager, you’ll own the strategy and standards behind how deals, offers and content show up across our app and website. Reporting to the Growth Marketing Lead, you’ll set the merchandising guidelines, backend tagging and reporting that make our homepage work harder - balancing commercial priorities with what's best for members.

What you’ll do:

Homepage & app experience

• You’ll own the end-to-end merchandising of the homepage and key discovery surfaces across app and web, balancing commercial priority with member value

• Set the priority framework for deals, brand moments and non-deal content like Shopping Cards and Member Experiences

Campaign & retail calendar activation

• Work with Partnerships and Commercial to activate deals accurately and on time, aligned to retail media priorities

• Build the merchandising plan against the marketing calendar and key campaigns

Merchandising standards, tagging & reporting

• Define and maintain the merchandising guidelines and backend tagging structure that keep performance measurable

• Own merchandising reporting and turn performance trends into real recommendations

Product collaboration

• Be the merchandising voice in product roadmap conversations, flagging impacts on discovery and the member journey

• Partner with Product on the CMS tooling (including Sanity) that merchandising depends on