
Posted 1 month ago
Digital Strategist
AI Summary
A digital strategist at a growth marketing consultancy who meets clients to understand their business, designs online marketing strategies, and presents data-driven recommendations to clients.
About this role
What we offer
Teamed with an analyst and coached by a senior profile, you will be evolving in the fast-paced environment of growth marketing. We will help you catch up with its trends and push you to tackle its future. You will become an expert on the most advanced online advertising platforms in the market (Google Ads, Meta Ads, TikTok Ads, …) as well as cutting-edge data management tools (Looker Studio, BigQuery, …) while developing your analytical skills, strategic thinking, and client presentation skills.
What you will be responsible for
Meet clients to understand their business model as well as the deep dynamics of their industry to identify where our expertise can have a significant impact on their company
Design an online marketing strategic vision for your client as well as a client acquisition and retention plan
Turn this plan into tactical activations by building a strong rationale based on data research on the different tools at disposal (market studies, audience planner, keyword planner, first-party database)
Present your findings to the client and convince them of your approach
Together with the analyst and specialist, implement your recommendations into actual experiments
Analyze and report on performance to the client
Ensure strong operational support to your clients’ portfolio
As we are a fast-growing company, your missions and responsibilities will evolve along with our activity and your experience.
Who we are looking for
Absolute must-haves:
4+ years of experience in a consulting firm or equivalent, or in the analytical department of media agencies
Performance marketing fundamentals
Very strong analytical skills
Ability to synthesize and present complex ideas to clients
Very good presentation skills
Business acumen
Excellent knowledge of MS Excel and PowerPoint
Fluent English
Results-driven and proactive profile, with good interpersonal skills
Would be a competitive advantage:
Knowledge of the main platforms of the industry (Meta Ads, Google Ads, …)
Knowledge of BI tools (Tableau, Looker Studio, Power BI)
Knowledge of VBA
Knowledge of Python or R
Knowledge of Arabic (spoken and written)
Skills
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