Digital Strategist/ Content Strategist

Digital Strategy & Growth Lead (Content-First)

Role Summary

We are seeking a Digital Strategy & Growth Lead to drive the ideation, development, and performance of digital content and campaigns across multiple brands. This role sits at the intersection of creative storytelling and data-driven marketing, responsible for building strong digital presence, growing audiences, and driving measurable results.

The ideal candidate is both a strategist and a doer able to think big, move fast, and translate insights into high-performing content.

Key Responsibilities

1. Digital Strategy & Ideation

• Develop platform-specific strategies across Instagram, TikTok, YouTube, and emerging platforms
• Lead weekly content ideation aligned to brand objectives and audience behaviour
• Build content pillars, formats, and series that can scale across campaigns
• Identify trends and translate them into relevant brand opportunities
• 2.Content Direction & Execution

• Oversee and guide content creation across video, design, and social formats
• Collaborate with in-house creators (videographer/editor, designer) to deliver high-quality output
• Participate in key shoots to ensure content aligns with digital strategy
• Ensure all content is optimized for platform performance (hooks, retention, CTA)
• 3.Performance & Optimization

• Monitor and analyze content performance across platforms
• Translate data into actionable insights and optimizations
• Continuously test, learn, and refine content approaches based on results
• Work closely with media team to amplify high-performing content
• 4.Growth & Conversion

• Develop content strategies that move audiences from awareness to engagement to conversion
• Support campaign rollouts that drive measurable outcomes (leads, sales, sign-ups)
• Ensure alignment between organic content and paid media efforts

Community Engagement

• Guide tone of voice and engagement strategy across platforms
• Oversee or support management of comments, messages, and audience interaction
• Identify opportunities for real-time engagement and trend participation

Reporting & Insights

• Deliver weekly and monthly performance summaries
• Highlight key learnings, opportunities, and next steps
• Align digital performance with broader business and campaign goals

Requirements

• 4–7 years’ experience in digital marketing, content strategy, or social media
• Strong understanding of Instagram, TikTok, and YouTube performance mechanics
• Proven ability to grow and manage brand presence across platforms
• Experience working with paid media or in collaboration with media teams
• Strong analytical skills with ability to translate data into strategy
• Experience directing or working on content shoots is a plus
• Ability to manage multiple brands and priorities in a fast-paced environment

Team Structure

• Works with: Content Creator (Shooter/Editor), Designer, Media Team, Account Managers
• Owns: Digital strategy and performance for assigned brands (2–3 core, 2–3 support)

Success in This Role Looks Like

• Consistent growth in audience and engagement across platforms
• High-performing content formats that can be scaled
• Clear link between content and business outcomes
• Efficient content production with strong performance results