Direct Marketing Manager (Credit Card & Creative Strategy)
San FranciscoHybrid
AI Summary
Direct Marketing Manager leads creative strategy, campaign testing, and end-to-end production for Prosper’s Credit Card direct mail portfolio, managing vendors, print execution, and performance optimization.
About this role
Your Role in Our Mission
Prosper is seeking a Direct Marketing Manager to lead creative strategy, campaign testing, and full end-to-end production execution for our Credit Card direct mail portfolio. Reporting directly to the Director of Direct Mail Strategy & Analytics, you will take direct ownership of our Credit Card direct response engine, working alongside our Senior Manager to manage our growing direct mail footprint and scale nationwide promotions for our flagship Credit Card Products.
We are looking for an innovative, data-driven marketer who blends creative strategy with rigorous production execution. In this role, you will not only drive creative testing and hyper-personalized messaging strategies, but also manage complex variable print matrix execution, print vendor relationships, proofing, and on-time campaign deployment.
How you'll make an impact
Skills that will help you thrive
Your roadmap to success
First 30 Days: Integration & Baseline Assessment
Focus: Learning core systems, understanding team workflows, shadowing ongoing projects, and building initial team relationships.
Focus: Learning core systems, understanding team workflows, shadowing ongoing projects, and building initial team relationships.
By 60 Days: Deep Expertise & Strategic Development
Focus: Taking ownership of tasks, contributing to ongoing projects, and working with increasing independence under manager guidance.
Focus: Taking ownership of tasks, contributing to ongoing projects, and working with increasing independence under manager guidance.
By 90 Days: Strategic Independence & Executive Partnership
Focus: e.g. Full autonomous authority, strategic roadmap execution, cross-functional leadership, and executive partnership.
Focus: e.g. Full autonomous authority, strategic roadmap execution, cross-functional leadership, and executive partnership.
Resources to help you prosper
Skills
A/b TestingConfluenceCreative TestingDirect Mail ProductionExcelJiraPostal RegulationsProject ManagementProofing And QAVariable Data Printing (VDP)
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