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Caseware

Posted 12 days ago

Open

Director Growth Marketing, North America

TorontoHybrid

AI Summary

Develops and executes North American growth marketing strategies to drive new customer acquisition, leading demand generation across digital channels and optimizing the marketing funnel for measurable pipeline and revenue growth.

About this role

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

As the Director of Growth Marketing – North America, you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Chief Marketing Officer, you’ll lead demand generation initiatives across digital channels, optimize the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.
❗This is an existing vacancy.
❗This is a full-time, permanent position.
📍This is a hybrid role, requiring the successful candidate to work three days a week at our Toronto office (351 King St E, Toronto, ON).

What you will be doing:

  • Own the North American growth marketing strategy with a focus on new business acquisition.
  • Plan and execute integrated omnichannel campaigns to include email, webinars, paid media, sponsored events and account-based marketing (ABM).
  • Develop ICP and key personas for region to architect efficient and effective buying journeys.
  • Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
  • Localize global campaigns and messaging to resonate with North American audiences.
  • Manage regional marketing budget and allocate spend across channels for maximum ROI.
  • Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
  • Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
  • Stay current on competitive landscape, industry trends, and regional regulations.
  • Drive adoption of AI-powered tools to enhance targeting, accelerate campaign execution, and improve funnel performance.

    • What you will bring:

  • 8+ years of experience in B2B marketing, with a focus on demand generation and new business growth.
  • Proven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech.
  • Deep expertise in digital marketing channels, marketing automation (e.g., HubSpot, Marketo), and CRM (e.g., Salesforce).
  • Strong analytical skills and experience with performance reporting and attribution models.
  • Excellent communication and cross-functional collaboration skills.
  • Experience in the accounting or audit industry is a plus, but not required.
  • Experience leveraging AI marketing tools (e.g., predictive scoring, intent data, content automation) to drive efficiency and impact.

    • Skills

    ABMAI Marketing ToolsAttribution ModelsCAC OptimizationContent AutomationCRMDemand GenerationEmail MarketingHubspotICP DevelopmentIntent DataMarketing AutomationMarketoPaid MediaPerformance ReportingPredictive ScoringSalesforceWebinars

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