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LogRocket

Posted 4 months ago

Open

Director of Growth

BostonHybridFull-time

AI Summary

The Director of Growth owns pipeline generation across multiple marketing channels, planning and optimizing campaigns, mastering the marketing funnel, collaborating with product and sales teams, and using data to identify and execute high-value growth opportunities.

About this role

LogRocket is looking for a driven Growth Marketing leader. Own the pipeline number across a range of channels only bounded by your creativity and ability to execute.

LogRocket and it’s Galileo AI product assistant is designed to 10x the speed of product delivery teams. It’s the first system that gives all teams across the product delivery cycle complete, proactive visibility into their customer experience from the user’s point of view. Spanning the entire stack of product tools, Galileo AI and LogRocket help teams deliver amazing digital experiences.

We've already attracted an elite roster of over three thousand customers and raised $55 million in funding from top investors such as Matrix Partners, Battery Ventures, and Delta-V Capital in an effort to continue expanding our Marketing team and broaden our reach.

Responsibilities

  • Drive pipeline across an assortment of channels, including inbound, performance, intent, events, brand, and more
  • Strategically plan, test, implement and optimize online and non-digital marketing campaigns
  • Develop a deep mastery of the funnel to understand what drives prospects to become customers
  • Identify and execute upon ways to improve LogRocket's inbound marketing funnel
  • Quantify everything you do. Conduct analysis to identify the highest value opportunities
  • Work closely with Product Marketing, SDRs, and Sales to execute on programs to support all levels of the funnel
  • Work with the product teams to identify and implement product features that will drive engagement and conversion
  • Ensure the tools and infrastructure are in place to provide optimal growth results

    • Qualifications

  • BA/BS degree or 5+ years equivalent work experience
  • Proficiency in demand generation, marketing automation, and SEO tools in order to generate traffic, convert visitors into leads, and then nurture them into converted customers
  • Well versed in AI - not just chats, but how can we do things that were previously impossible or get insights/data advantages we couldn’t before
  • Previous management experience is ideal. However, we will work closely with you to further develop your management skills
  • Excellent communicator and creative thinker, with the ability to use data as well as intuition and logic to inform all decisions
  • Demonstrated strong taste in oral, visual, and written communications skills - both as an executer and reviewer
  • Have strong coordination and project management skills to handle complex projects
  • Able to deal with the dynamic environment of a technology start up

    • Benefits and Perks

  • Catered lunch and an impressive array of your favorite snacks (healthy AND non-healthy!)
  • Unlimited vacation policy
  • Health, Dental, Vision benefits, 401k, commuter benefits
  • Generous stock options
  • Regular team outings and activities (from boat rides to paintball, we’ll try anything!)

    • Skills

    A/b TestingContent MarketingDemand GenerationFunnel OptimizationGrowth MarketingMarketing AnalyticsMarketing AutomationSEO

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