Director of Product Marketing

About the Job

Signal & Strand is partnering with a leading global technology company to appoint a Director of Product Marketing. This role is responsible for shaping how products are brought to market globally, from narrative and positioning through go-to-market strategy and investment prioritization.

Operating at a portfolio level, this leader will establish clear frameworks and direction while enabling strong regional execution. The role sits at the intersection of Product, Brand, and Revenue, ensuring every launch is differentiated, consistent, and commercially effective.

The Mandate

• Define and drive global product marketing strategy across the portfolio
• Establish a disciplined, ROI-oriented approach to product launches and marketing investment
• Build and maintain a cohesive global product narrative and messaging architecture
• Enable high-quality regional execution through clear frameworks and governance
• Lead and develop a high-performing global product marketing team

Key Responsibilities

• Define and execute the global product marketing strategy, including prioritization of investments
• Establish and govern go-to-market frameworks for new product introductions and major line extensions
• Own global product narratives, positioning, and messaging architecture
• Oversee product launch budgets, ensuring alignment with growth objectives and consumer journeys
• Review and guide launch plans to ensure appropriate scale, clarity, and return on investment
• Translate consumer and competitive insights into differentiated positioning and value propositions
• Partner closely with Product Management, Brand & Creative, Growth/Revenue, and Marketing Operations
• Collaborate with regional commercial leaders to support effective local execution
• Build and lead a global product marketing team, creating scalable processes and clear ownership
• Define and track KPIs and OKRs for product launches, evaluating performance against investment and outcomes

Ideal Profile

• 10+ years of experience in product marketing, ideally within a global technology or consumer electronics environment
• Experience shaping go-to-market strategy across multiple product lines or categories
• Exposure to managing or influencing product launch budgets and investment decisions
• Strong understanding of eCommerce, including Amazon and digital retail ecosystems
• Demonstrated ability to influence cross-functional stakeholders across Product, Brand, and Commercial teams
• Experience leading and developing teams in a global or multi-region environment
• Deep expertise in product positioning, storytelling, and go-to-market execution
• Data-driven mindset with a strong focus on performance and outcomes

Location & Work Model

• El Segundo, CA
• Hybrid work model with regular in-office collaboration and global travel as needed

Compensation

• 20% bonus (up to 2x bonus achievable)