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Wealthfront

Posted 2 months ago

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Director of Product Marketing, Investing

Palo Alto, CA (Open to US-Based Remote)RemoteFull-time

AI Summary

Directs go-to-market strategy and product marketing for Wealthfront’s investing businesses; leads cross‑functional teams to shape product narratives, roadmaps, positioning, and launch strategies.

About this role

Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Managed and Self-Directed investing business. Reporting to the VP of Marketing, you’ll help shape and build a world-class product marketing team through deep customer insights, clear product narratives, strong go-to-market operational leadership and collaboration in the product roadmap. You’ll work closely with partners across the company in Product, Design, Engineering, Creative, Research, and Data Science.

Product Marketing at Wealthfront

The product marketing team is a critical function that helps define the roadmap, identify and validate target audiences, refine positioning, and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators. They are highly collaborative and oriented toward product-led growth.

Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.

Responsibilities

  • Lead the team in crafting and executing strategies to bring new products to market, from identifying initial beachhead audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.

  • Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth

  • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against

  • Lead business performance recaps and findings with executive leadership team

  • Be a voracious consumer of culture and help highlight trends that can inform our creative and product strategy

  • Manage an experienced product marketer, contributing to a team culture of excellence, curiosity, and respect.

    • Qualifications

  • 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience

  • Passionate storyteller with strong communication, presentation, and writing skills

  • Strategic thinker who equally values creativity and marketing effectiveness

  • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives

  • A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.

  • A low-ego leader with a willingness to get into the details and a tendency to make others around them successful

  • Experience managing and developing a team of marketers

  • Personal finance knowledge and experience is a big bonus, but not required

  • Bachelor's degree or higher

    • Skills

    A/b TestingConsumer ResearchData AnalysisGo-to-market StrategyMessaging TestsPositioningProduct MarketingRoadmap Planning

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