Director, Social Media
AI Summary
Leads and expands social media presence for Lean In and Option B, developing strategy, editorial calendars, and cross-functional storytelling while analyzing platform metrics to drive engagement and growth.
About this role
About Lean In & The Sandberg Bernthal Family Foundation
The Sandberg Goldberg Bernthal Family Foundation (SGBFF) works to build a more equal and resilient world. We bring people together to support each other through four initiatives: LeanIn.Org, LeanInGirls.Org, OptionB.Org, and the Dave Goldberg Scholarship Program.
Through our community, research-based content, and programs, we help women and allies build the skills, confidence, and networks they need to reach their full potential. We believe a more equal world is possible - and that it will take us working together to create it. At Lean In, our mission is to inspire and equip women to lead, because we believe this is key to creating a more equal world. While the majority of your work will focus on Lean In, this role offers the opportunity to drive impact across multiple mission-driven initiatives. Reporting to our SVP of Communications, you’ll operate with significant autonomy and act as a strategic thought partner to senior leaders.
Role Overview
We are seeking a Director of Social Media to lead and expand our presence across platforms. This role will lead the development and execution of our social strategy, shaping how our content shows up in the world while driving meaningful engagement and sustained growth. It requires strong writing skills, editorial judgment and deep fluency in platform-specific metrics and trends.
The ideal candidate is equal parts storyteller and strategist — someone who can evolve our brand voice, respond thoughtfully to cultural moments, and translate performance insights into sharper content over time. They are energized by experimentation and motivated by the opportunity to grow Lean In across existing and new channels where we can expand our reach and relevance.
What You Will Do
Own and lead the social media strategy for Lean In and Option B across all key platforms
Work closely with principals and the senior leadership team to create and execute compelling storytelling moments
Establish a clear point of view on platform prioritization, making data-backed recommendations about where to invest, test, scale, or intentionally not participate
Monitor and analyze platform-specific metrics to uncover insights and continuously optimize content strategy
Develop and execute editorial calendars priorities and cadence aligned with organizational priorities and campaigns, with the Senior Manager owning day-to-day execution
Ensure the team’s real-time research, trending news, cultural moments, and relevant data informs social content
Set social listening priorities and protocols for identifying and escalating timely opportunities for engagement
Partner cross-functionally to translate programmatic work and research into engaging storytelling and assist with paid social campaigns
Coordinate with the Content team on cadence and cross-promotion between social and Lean In’s newsletter and website content
Own the boosted social strategy and budget to maximize impact
Serve as the owner and source of truth for social performance - including follower and audience growth - translating results into clear insights, implications and forward-looking recommendations for senior leadership
on performance trends, growth, and key learnings to inform broader brand strategy
What You Will Bring
8+ years of experience in developing and executing multi-platform social media strategies
Deep understanding of platform-specific metrics and performance analytics (e.g., engagement rates, reach, retention, growth, conversion)
Demonstrated ability to respond quickly and effectively to timely moments with a clear point of view
Exceptional writing and editing skills, with the ability to craft thoughtful, inclusive, and well-structured content
Avid personal user of social media
Experience creating visual and video content optimized for social channels
Strong organizational skills and meticulous attention to detail
Ability to manage multiple priorities and deadlines in a fast-paced environment
Comfort working cross-functionally in a collaborative, feedback-driven organization
A strong, inclusive people leader and cross-functional collaborator
A shared commitment to and appreciation for the mission of Lean In, Lean In Girls, Option B, and the Dave Goldberg Scholarship Program
Location
This role is based in San Francisco with a hybrid schedule -- three days in the office per week (currently Monday, Tuesday, and Thursday), with remote flexibility otherwise.
Skills
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