Posted 4 months ago

Director, Social Media & Community, Naturium

Los AngelesHybridFull-time

AI Summary

Director of Social Media & Community at Naturium (e.l.f. Beauty) leads global social strategy and community engagement across TikTok, Instagram, YouTube, and emerging platforms, driving brand equity and measurable business impact.

About this role

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary:

Naturium is seeking a Director, Social Media & Community Management to lead and evolve our global social presence and community ecosystem as the brand continues to scale across the U.S., U.K., and E.U.

This role will define how Naturium shows up across social platforms—shaping our voice, deepening consumer relationships, and building an engaged global skincare community rooted in education, trust, and cultural relevance. The Director will oversee platform strategy, content direction, and community engagement while ensuring social media drives both brand equity and measurable business impact.

Reporting into senior marketing leadership, this role combines strategic leadership with deep platform fluency. The ideal candidate understands that social media is not just content—it is community, conversation, and culture—and knows how to translate audience insights into meaningful brand action.

Responsibilities:

Social Strategy & Platform Leadership

Define and lead Naturium’s global social media strategy across TikTok, Instagram, YouTube, and emerging platforms

Establish differentiated strategies for each platform aligned to audience behavior, platform algorithms, and brand objectives

Drive audience growth, engagement, and brand affinity through culturally relevant and education-first storytelling

Anticipate platform and cultural trends, ensuring Naturium remains ahead of the evolving social landscape

Partner with Brand and Growth teams to ensure social supports product launches, innovation storytelling, and commercial priorities

Community Strategy & Engagement

Develop and execute a global community engagement strategy aligned with Naturium’s tone of voice, brand playbook, and marketing objectives

Establish best-in-class engagement standards across comments, DMs, tagged content, and social conversations

Actively foster meaningful two-way conversations that strengthen brand loyalty and consumer trust

Serve as the “ears of the brand,” monitoring conversations across owned, earned, and competitor channels to understand audience sentiment, cultural shifts, and emerging opportunities

Translate community feedback into actionable insights that inform product development, messaging, and marketing strategy

Partner closely with Customer Experience and Corporate Communications teams to manage escalations and high-volume inbound engagement

Build scalable frameworks for community response, moderation, and engagement workflows across global markets

UGC, Advocacy & Creator Discovery

Champion user-generated content by identifying, elevating, and amplifying authentic community voices

Foster relationships with brand advocates and creators through proactive outreach and community-first engagement

Oversee community-led seeding and mailer opportunities that strengthen organic brand advocacy

Identify potential creator and influencer partners through earned engagement, tags, and community participation

Ensure community and creator relationships authentically reinforce Naturium’s education-first skincare positioning

Content & Cultural Storytelling

Own overarching social content strategy, balancing trend-driven content with educational and brand-building storytelling

Guide development of platform-native creative in partnership with Creative and Brand teams

Shape Naturium’s voice across all social touchpoints—from content direction to captions and comments

Maintain close proximity to content innovation while empowering team execution

Ensure social storytelling reflects both skincare authority and cultural relevance

Measurement, Insights & Optimization

Establish KPIs across engagement, community health, audience growth, and performance impact

Own reporting frameworks that translate social and community performance into clear business insights

Leverage analytics and qualitative community feedback to continuously refine strategy

Partner with Growth and Analytics teams to optimize performance and investment decisions

Education-First Community Strategy

Build and execute a comprehensive education-driven community framework that empowers consumers with ingredient literacy and skincare knowledge

Develop structured education pillars (ingredient spotlights, routine architecture, skin concern deep dives, myth-busting, clinical explanations)

Create scalable playbooks for science-backed responses to skincare questions across comments and DMs

Elevate community conversations beyond engagement — fostering trust, loyalty, and long-term advocacy

Serve as the “ears of the brand,” synthesizing qualitative community insights into actionable product and messaging refinements

Ensure all community responses are compliant, accurate, and aligned with brand integrity standards

Partner with Customer Experience and Corporate Communications to manage sensitive or high-volume inquiries

Cross-Functional Leadership

Partner closely with Brand Marketing, Creative, Influencer, Growth, DTC, Retail, and Customer Experience teams

Ensure community insights meaningfully inform broader brand and business decisions

Serve as the internal expert and executive voice on social platforms, digital culture, and community behavior

Requirements:

10+ years of experience leading social media and community management within beauty or consumer brands

Proven success scaling highly engaged brand communities

Deep understanding of internet culture, platform dynamics, and consumer engagement behavior

Strong leadership experience managing teams and cross-functional stakeholders

Balances creative instinct with data-driven decision making

Passion for skincare, education-led storytelling, and community-first brand building

Highly adaptable with a bias for action in fast-paced environments

Skills

Community ManagementCreator PartnershipsCross-functional LeadershipData-driven Decision MakingInstagramPlatform AlgorithmsSocial Media StrategyTikTokUGCYouTube

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