Director, Thought Leadership & Content Marketing

The AI industry is at a turningpoint,andUniphoreis leading it. As enterprises move beyond pilots to real,governedAI at scale, we need a voice that captures this moment.We'relooking for aDirectorto own thought leadership and content marketing that positionsUniphoreas the category-leading Business AI Company, right as this inflection point unfolds.This role sits at the center of howUniphoretellsourstory - translating a complex, full-stack platform spanning data, knowledge,context, SLMmodelsand agents into content that resonates with both technical buyers andCXOdecision-makers.You'llshape thecompany and market conversationnarrativesaround the structural barriers holdingEnterprise AI back, and howUniphore'sAI platformhelps organizations move from AI experimentation to AI outcomesand value. This is a strategic and hands-on role: you'll set the vision for thought leadershipand our POVsacross the company, build the editorial and content engine to execute it and ensure every piece of content - from a blog post to an executive byline - reinforces a consistent, category-defining point of view.

What You'll Own

• Create and ownourthought leadership strategy and integrated marketing communicationsinitiativesthat havea direct influence on pipeline per quarter and achieve leadership share of voice against key competitors.

• Develop unique, ownable research, including a digital benchmark assessment tool that makes usstandoutin the market.

• Lead executive audiencecontent strategyby creating relevancyandengagementwith CEO, CIO,CMOand CCO audiences.

• Play a pivotal role in shifting brandperceptionofUniphorefrom a conversational AI point solution to a provider ofdifferentiated AI Platform and Category Leader, contributing to thecompanyrevenue growth.

• Define our content strategy for how audiencesactually consumeinformation today across formats, channels for both human and AI-mediated discovery. Lead how the team maps our content strategy to engage different audiences (prospects, customers, partners, press, investors) and shape the strategy around their needs.

• Build a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevatingUniphore'sbrand through high-quality, integrated content, owning the evolution of our brand voice and company writing style and guidelines.

• Own the editorial calendar across all owned channels.

• Manage blog strategy, ensuring editorial voice,toneand quality standards across all content.

• Oversee organic social strategy to develop an engaging social presence that grows market awareness and category ownership for our products and trust in our brand.

• Partner across marketing to align content with launches,campaignsandrevenue marketinggoals.

• Build processes that streamline creation, increaseoutputand ensure cross-channel alignment.

• Manage and mentor a lean (but highly efficient) content team and agencies.

• Measure content performance and share insights.

• Set the standard for tone,storytellingandclarityso every piece of content feels like one coherent experience.

Requirements

• 15+ years of content marketing or editorial experience, with a focus on B2B and AI tech.

• 8+ years of experience in building and managing high-performing content teams.

• Strong editorial judgment withabilitytoestablishand enforce high editorial standards and a consistent voice.

• Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.

• Strong analytical skills and ability to use data to assess content performance and drive program strategy.

• Willing to flex across strategy and execution. Most roles atUniphorerequire 'do-ers'andthis role is no different.

• Hands-on experience using AI tools to enhance content workflows, from ideation to drafting to optimization, balanced with sound editorial judgment on when human craft matters most.

• Strategic thinker who can shape category narrative, not just execute a content plan

• Understanding of how LLMs retrieve and cite information (conceptually - not an engineering role)