Posted 10 days ago
Douyin Ecosytem Planning Supervior
AI Summary
Supports Douyin ecosystem planning and execution by analyzing brand and marketing data, producing operational strategy recommendations, and building automated reporting dashboards.
About this role
The role is to support Douyin Ecosystem planning and execution.
Job Description:
岗位职责:
1、熟悉主流媒体平台(抖音、腾讯、小红书)推广方式及数据分析工具,能够分析品牌消费者数据,品牌营销数据,深入挖掘行业、竞品、及消费者特征,产出对业务提升直接推动作用的运营策略建议,并能形成报告。
2、负责营销活动数据的复盘报告制作,并对日常品牌投放人群/内容/商品/触点/达人/搜索等内容进行报告更新。搭建自动化分析报表,监控及分析异动,持续优化分析效率。
3、基于业务、场景和用户深刻理解的基础上,能提炼并形成方法论,产出具备产品化和可以落地的业务模型。
任职要求:
1、1年以上互联网或商业分析相关工作经验,具备电商运营,广告投放,互联网广告等工作经验者优先
2、对数据敏感,逻辑思维清晰,具有较强数据分析能力,有较强沟通及协调能力;
3、熟练使用OFFICE/巨量云图等数据分析工具,有一定建模能力的优先;
4、参与过营销科学金牌/中级服务商认证,产出过品牌资产经营案例大赛案例/行业课题共建案例/共擎奖获奖案例优先;
5、有巨量营销科学认证、小红书种草营销师等媒体平台资质优先;
Location:
Shanghai - Haisu PlazaBrand:
AmplifiTime Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)Skills
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