E-Commerce Manager

Who We’re Looking For / The Role

We are looking for a hands-on Ecommerce builder to grow and scale our Thailand ecommerce business from the ground up. As a member of Blood Thailand’s pioneering team, you will work hand-in-hand with the National Key Account Manager and Senior Brand Manager to accelerate growth and make Blood a household name.

This is a high-impact, entrepreneurial role where you’ll own both strategy and execution, with full ownership to localise our ecommerce strategy and drive execution and initiatives that challenge the dominance of established multinationals.

Core Responsibilities:

Ecommerce Setup & Launch (30%)

• Lead the end-to-end setup of ecommerce channels including navigating local ecommerce/B2C regulatory landscape (Shopee, TikTok Shop, Lazada, live-stream selling, DTC/Shopify)
• Establish online store infrastructure:
• Optimised, brand-aligned PDPs
• Product listings, pricing strategy, and promotion plans
• Fulfilment and last-mile logistics coordination
• Ecommerce customer service

Ecommerce Sales Ownership & Growth Execution (30%)

• Own and drive ecommerce GMV and sales targets for Thailand
• Accelerate growth through:
• Platform campaigns (e.g. double-digit, payday, mega campaigns)
• Tactical promotions (e.g. bundles, vouchers, flash deals)
• Always-on performance marketing
• Optimise digital marketing execution and spends based on performance and ROI and identify opportunities for reallocation and incremental investments

Growth Hacking & Experimentation (20%)

• Drive rapid experimentation across:
• PDP optimisation (images, copy, bundles)
• Pricing and promo mechanics
• Ad creatives and targeting
• Optimise key metrics:
• CTR, ATC, CVR, AOV, ROAS
• Identify quick wins to accelerate early traction and proof of concept

Platform & Partner Management (10%)

• Own relationships with key ecommerce marketplace platforms
• Negotiate for visibility, placements, and campaign support
• Manage local partners (e.g. fulfilment, enablers, agencies)

Cross-Functional Collaboration (10%)

• Work closely with regional teams:
• Marketing (campaigns, content, digital assets, influencers)
• Operations (demand planning, inventory, fulfilment)
• Ecommerce (best practices and playbooks)
• Work closely with local NKAM and SBM to ensure strong alignment between marketing campaigns, online demand, and offline distribution

3–6 years of direct, hands-on experience in Thailand ecommerce (Shopee, TikTok Shop, Shopify), preferably for FMCG brands

Preferred 0 to 1 experience in building and scaling ecommerce channels (or in an early-stage start-up environment)

Strong understanding of performance marketing fundamentals and metrics such as CTR, ATC, AOV, CVR

Highly hands-on with a bias for action; comfortable with strategising and executing

Strong analytical skills with ability to translate data into actionable insights, and then executing and iterating

Native Thai speaker + fluent in English