E-Mail Marketing & Content Specialist (f/m/d)

At Trusted Shops, we're on a mission to build Europe’s Community of Trust – where more than 40 million consumers and tens of thousands of businesses connect with confidence.

As part of our Digital Business & Automation team, we are building scalable customer engagement programs powered by data, automation, and customer insight. We are looking for an Email Marketing & Content Specialist to support our self-service customer business through high-quality campaign execution, content creation, and customer communications.

To join our Digital Business & Automation Department, we are looking for an:

E-Mail Marketing & Content Specialist (f/m/d)

Cologne (hybrid) or Berlin (remote) | Permanent Contract (Full-time)

As an Email Marketing & Content Specialist, you own the execution, creation, and optimisation of email campaigns for our self-service customers.

You work closely with Lifecycle, Automation, and Analytics experts to deliver impactful campaigns that drive engagement, product adoption, retention, and customer value.

Your responsibilities

• Plan, build, and execute email marketing campaigns across the full customer lifecycle

• Create and optimize engaging content for emails, landing pages, and campaigns

• Manage campaign setup, templates, and customer journeys in HubSpot

• Ensure high-quality delivery through QA, segmentation, and personalization

• Monitor campaign performance and run A/B tests to drive continuous improvement

• Collaborate cross-functionally to translate business goals into effective customer communications

Requirements

• First experience in email, content, or digital marketing e.g. in a SaaS- or E-Commerce environment

• Native/C1 German + strong English communication skills

• Experience using HubSpot, building landing pages, forms, and email templates.

• Familiarity with customer retention and lifecycle marketing concepts as well as campaign reporting and performance analysis

• Basic HTML/CSS knowledge

• Experience using AI tools to support content creation and productivity.

  
  

What we offer you

• Hybrid work: Combine flexible remote work with team time in the Cologne office (on-site days depending on your location)

• Workation: Temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway

• 28 vacation days

• 2.5 additional days off at Christmas, New Year's Eve and Carnival

• Buddy program (an experienced trustee is at your side)

• Individual learning & development opportunities (internal & external trainings, e-learnings)

• Events (Team Events, Unit Events, etc.)

• Health Pass (free online and offline sports, fitness, and health courses)

• Permanent contract with Europe's trusted brand

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust

Not sure if you are what we are looking for? Apply! ​

At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.