eCommerce Manager- BWW

RESPONSIBILITIES

eCommerce Strategy and Execution:

• Determinethe best way to strategically support menu optimization, andproductmerchandisingto generate high conversion rates

• Ensure cross functional collaboration around menu releases and the support of limited time and new products, supporting a seamless menu release and managing UAT between tech and brand teams

• Drive the planning, creation, and execution of all owned eCommerce content to enhance user experience and support business goals

• Facilitate as-needed business activities to improve eCommerce performance metrics, including traffic, conversion, check size, and CSAT.

• Collaborate with Inspire product teams to plan, execute, and prioritize forward app and web development, ensuring enhancements are aligned with businessobjectives.

• Stay current with digital best practices, strategies, competition, & industry standards

Optimization and Performance:

• Drive the optimization of guest-facing features, such as navigation, search, and checkout, as well as business-enabling features to maximize eCommerce performance.

• Track thebrandsoverall digital performance and investigate any major performance changes toidentifypossible productimprovements, content updates or strategy changes that deliver on overall digital and e-commerce goals.

• Develop merchandising and upsell opportunities within ownedmenudriving incremental revenue

• Establish and implement strategies to grow andoptimizeowned delivery channels, ensuring alignment with broader business goals.

• Support the third-party marketplace team by providing insights and recommendations to enhance performance on external platforms.

Collaboration and Leadership:

• Partner with cross-functional teams, including marketing, analytics, IT, and product teams, to ensure cohesive execution of eCommerce initiatives.

• Work closely with Inspire product teams to plan and execute user acceptance testing (UAT) for app and web platforms, ensuring high-quality deployments.

• Collaborate with internal stakeholders to align on eCommerce priorities and communicate performance updates and recommendations.

Insights and Continuous Improvement:

• Analyze eCommerce performance data toidentifyopportunities for growth and optimization.

• Establish a robust test-and-learn agenda to refine strategies and improve key performance metrics.

• Monitor industry trends and competitor activities toidentifybest practices and potential enhancements to eCommerce capabilities.

EDUCATION & EXPERIENCE QUALIFICATIONS

• Minimum: 4yr degree in Marketing, Business, Digital Media, ora relatedfield. MBA preferred.

• 3 +years of experience in eCommerce, digital marketing, or related fields.

• Proventrack recordof driving performance improvements in digital platforms.

• Experience with mobile and web-based eCommerce platforms and delivery channels.

• Familiarity with third-party marketplace strategies and operation.

REQUIRED KNOWLEDGE, SKILLS & ABILITIES

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

• Excellent project management skills with the ability to manage multiple priorities and meet deadlines.

• Exceptional communication and collaboration abilities, with a focus on influencing cross-functional teams and stakeholders.

• Detail-oriented with a focus on flawless execution and continuous improvement.

• Strong problem-solving skills with a structured and innovative approach to challenges.

• Personal integrity, humility, and a collaborative spirit.

TRAVEL REQUIREMENTS

• Availability to travel up to 20%.

This role is ideal for a results-driven professional with a passion foroptimizingeCommerce channels and delivering exceptional digital experiences. Join our team and help drive the future of digital commerce.