Email Marketing Manager

Email Marketing Manager

Universal Promote is a marketing automation SaaS platform for the real estate
industry. A fun startup, we have rapidly scaled to a team of 50 in less than a year
and are continuing our growth. And we have a ping pong table!

Managing the company’s email campaigns end to end encompassing campaign/channel analytics, operations and optimization.

Email Marketing ( A/B test, automation, analytics) experience IS MANDATORY. Please do not apply if it is not the case.

Campaign Strategy:

• Working closely with the product, merchandising and CRM leader to develop a clear campaign strategy
• Carrying out segmentation of the database leveraging different analytical models & tools

Campaign Operations:

· Work closely with the copy, creative and coding teams to design and deploy

· Campaigns

· Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends.

· Enhance the trigger email campaigns throughout the customer lifecycle to maximize sales

Campaign Reporting & Analytics:

· Report on sales revenue generated from email marketing efforts

· Create weekly and monthly reporting with insights and recommendations for optimizations.

· Analysis of current email marketing campaigns and making recommendations for improvement

Channel Optimization:

· A/B Testing on various email campaigns to establish the most effective

· MVT Testing on email marketing campaigns

· Maximize deliverability and work with ISPs to minimize spam folders.

· Ensuring all email campaigns comply with current email best practice in the industry

Qualifications

• Bachelor’s degree in Marketing or relevant field
• Must be highly proficient in communication and copy-writing.
• Proven work experience as an Email Marketing Manager, ideally within a similar industry ( SaaS or Real Estate)
• Knowledge of latest digital marketing trends & email software
• Proficient in following email marketing automation platforms: ACTIVE CAMPAIGN is a plus or other email tools
• Proficient in: Google Analytics, HTML/CSS, A/B Testing, and other content management systems
• Knowledge of SEO/SEM
• Familiarity with analytical and database tools
• Strong project management skills
• Able to work under tight deadlines
• At least one sample of an effective document delivered in the past that yielded results
• Experience in an Agile / SCRUM environment

Additional Information

Please send sample of work ( email you created, landing pages copywriting ect..) attached to your application

Salary : $75k-100K