Email Operations Team Manager

About Marketing team:

The marketing team handles comprehensive 360º communication and comprises over 150 people. We manage all aspects in-house and operate a robust automation engine. Our combined monthly traffic across all brands exceeds 31 million. As a marketing team member, you'll play a crucial role in the upcoming phase of our brand's growth as we expand and introduce new products to the market.

And now, we are looking for a Senior Email Operations Team Manager who is prepared to contribute to the next chapter of our company's growth.

Strategic

• Own email-channel-driven attributed revenue as a business outcome, setting the strategic direction for how email contributes to LTV, retention, and expansion across airSlate products
• Define email and push notification strategy in line with product and marketing strategies
• Lead churn-prevention and win-back initiatives across email and push notifications as coordinated, signal-driven programs rather than one-off campaigns
• Set the email roadmap for 2026 and beyond — audit existing programs, identify gaps and quick wins, and prioritize initiatives across three products against attributed revenue targets
• Define how email fits within multi-channel orchestration, establishing boundaries and handoffs between email, in-product messaging, and other channels

Data & use of data

• Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers
• Define data requirements for email programs — specify the user signals, cohort definitions, and event triggers needed from the data engineering team, and own those requests
• Own the team's contribution to the revenue attribution model — partner with data teams to define lifecycle-stage KPIs and validate that email is correctly credited under the new attribution framework
• Own email dashboards with the data team and align them with lifecycle dashboards, so attribution reporting accurately reflects email's contribution to revenue at each funnel stage
• Use generative and agentic AI tooling to drive personalization and automation at scale across a large, multi-product subscriber base

Operational

• Manage and develop three email marketing specialists — set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals
• Coordinate across the email development team, data team, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML
• Maintain and evolve automated email journeys across all four products, with the authority to rebuild or retire programs where data supports it
• Ensure email deliverability and list health at scale across a large, multi-product subscriber base

5+ years in email marketing as a senior contributor or leader, retention marketing, or lifecycle marketing with an email focus — B2C or B2B SaaS/subscription products at scale preferred

Proven ownership of an email and/or retention/lifecycle program end-to-end — strategy, journey design, segmentation logic, and KPI ownership, not only execution

Familiarity with attribution models, including how attribution windows affect reported email performance and how to navigate model transitions

Experience using behavioral data and predictive models for segmentation, such as churn scoring or lifecycle stage classification

Hands-on experience with a major marketing automation or email platform (Braze, Klaviyo, Iterable, Marketo, HubSpot, or an internal equivalent)

A track record of cross-functional collaboration with Product and Data Science teams, not siloed within Marketing

Strategic thinking at the program level, not only the campaign level

Strong analytical skills, including comfort with dashboards and data-warehouse-sourced data, and the ability to derive lifecycle insights independently

Understanding of email deliverability and list health at scale (100K+ subscriber base)

A Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience

Upper-Intermediate (B2) or higher English, written and spoken