Expansion Markets Sales Manager

The Expansion Markets Sales Manager leads dopay's geographic growth beyond Cairo and

Giza. This is a player-coach role that combines market entry strategy with hands-on selling and

team building. The manager will establish dopay's presence in new governorates, recruit and

develop a local sales team, and build the pipeline infrastructure needed to make new markets

self-sustaining.

This role is ideal for someone who thrives in ambiguity, can hunt deals independently while

simultaneously standing up a team, and has deep knowledge of Egypt's commercial landscape

outside the capital

Key Responsibilities

• Identify, prioritize, and enter new geographic markets outside Cairo and Giza based on

employer density, industry mix, and growth potential.

• Personally prospect, pitch, and close deals in new territories during the early market-

entry phase, setting the pace and standard for the team.

• Recruit, onboard, and manage a team of field sales representatives in expansion

territories.

• Develop market-entry playbooks including prospecting strategies, local partnerships, and

go-to-market approaches tailored to each new district.

• Build pipeline from scratch through outbound prospecting, local networking, and

coordination with SDR, inside sales, and marketing teams.

• Own and deliver new business and cardholder activation targets for all expansion

territories.

• Establish operational rhythms for the expansion team: weekly pipeline reviews,

forecasting, and activity tracking.

• Collaborate with Subject Matter Experts to adapt vertical strategies (manufacturing,

outsourcing, retail/services) for new market dynamics.

• Report market intelligence and competitive insights back to the Head of Sales to inform

broader company strategy.

• Transition mature territories to steady-state management as they scale, potentially

handing off to dedicated managers over time

Requirements

7+ years of B2B field sales experience with a proven track record of opening new

markets or territories from scratch.

• Experience recruiting and building small, high-performing teams in distributed or remote

locations.

• Hunter mentality with a strong bias toward action and comfort operating in ambiguity.

• Deep knowledge of Egypt's commercial landscape across governorates and industrial

zones outside Cairo/Giza.

• Experience in payroll, fintech, HR tech, or B2B services preferred.

• Strong operational discipline: pipeline management, CRM usage, forecasting accuracy.

• Willingness to travel extensively during the establishment phase and on a regular basis

to attend meetings.

• Fluent in Arabic and English.