First In-House Counsel (m/f/d)

About HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).

About the Position

As HOLY’s first In-House Counsel, you run the legal function end-to-end for a EUR 200m revenue business across six markets, advising across Corporate, Commercial, IP and Marketing & Advertising Law, Food Law, and Litigation & Disputes. The role has been created because Legal has so far been managed on an interim basis by our Special Projects Lead, and it’s time to internalise the function and reduce reliance on external counsel.

Your mission:
Turn complexity into clear, actionable decisions that keep the business moving. You don't start from scratch. Tooling, processes, documentation, and templates are already in place. The task is to take this foundation to the next level, deepening content quality, expanding coverage, and building pragmatic structures that allow HOLY to scale without unnecessary legal friction. Risks are identified early, handled pragmatically, and consciously accepted where appropriate.

The role requires both strategic thinking for the long term and hands-on execution in the short term. While this starts as an individual contributor role, it is not a lonely one: The Special Projects Lead provides full continuity of context, part-time processual support is in place, and additional internal resources for specific legal topics can be added where the business case supports it. The ambition is straightforward: For this role to grow into the General Counsel function as HOLY continues to scale.

Responsibilities:

• Be a true business partner to our Marketing, Sales, and Operations teams, taking ownership of legal topics encompassing everything from influencer campaigns and new market entries to product claims and packaging.
• Draft, review, and negotiate a wide range of commercial agreements, including contracts with suppliers, marketing agencies, influencers, and distribution partners.
• Develop and implement scalable legal processes and templates that empower our teams to move quickly and efficiently while managing risk.
• Manage our intellectual property portfolio, including trademark searches and registrations, to protect our most valuable assets.
• Monitor the regulatory landscape for changes affecting our business (especially in food, supplement, and advertising law) and translate them into practical guidance for the company.

Success looks like:

• Within 3 months, you have mastered our core legal processes, built strong relationships with key stakeholders, and are independently handling the majority of day-to-day legal queries.
• Within 6 months, you have become the trusted legal business partner for all commercial teams.
• Within 12 months, you fully own the legal enablement for all functions, are confidently leading complex negotiations, and are proactively developing and delivering legal training to empower our teams.

About You

You are a pragmatic problem-solver who sees the law as a tool to build the business, not to block it. You thrive in a fast-paced environment and are comfortable making decisions with imperfect information. You have a high degree of ownership and can work autonomously, but you are also a collaborative team player who knows how to build trust across different departments. You communicate complex legal issues in a clear, simple, and actionable way, enabling your colleagues to make smart, informed decisions.

What you bring:

• Full qualification as a lawyer in Germany (Volljurist) or an equivalent EU jurisdiction.
• 5+ years of relevant professional experience, ideally in-house at a fast-growing B2C/D2C company in Germany.
• Experience in a law firm, practicing M&A or Corporate & Commercial Law.
• Strong practical knowledge of commercial, marketing, and consumer law. Experience with IP and food/supplement law is a major plus.
• Excellent communication and drafting skills in both German and English.
• A business-oriented, pragmatic mindset with a clear "get-it-done" attitude.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact: Enjoy huge impact to shape HOLY’s internationalisation in a top market.
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over 2.5 million customers. Check out our reviews.io reviews or contact us for free samples.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
• Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.
• How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.

Find out more about HOLY and our team on our careers page.

The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

Typically his process should take around 2 weeks.

Any questions or concerns?

If you have any questions or feedback, please send an email to jobs@holy.com.