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Coins.ph

Posted 4 months ago

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Global Head of Marketing

SingaporeHybridFull-time

AI Summary

Sets and executes Coins.ph’s global marketing strategy, leads GTM and event activation, builds and manages international marketing and community teams, and drives user growth and adoption across target markets.

About this role

Responsibilities

  • Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world
  • Lead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets
  • Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
  • Manage the global community to drive the user growth to work with the local teams.
  • Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc.
  • Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.

    • Requirements

  • 8+ years of experience in marketing within an agency, tech company, or financial services organization.
  • Must to have crypto industry background.
  • Experienced in Philippines market, and others such as EU, AU, Asia.
  • 2+ years in managing global crypto marketing team.
  • Tough, practical and flexible leader who can thrive in a very high-pressure environment.

    • Skills

    Agency ManagementBudget ManagementChannel ManagementDigital MarketingEvent OperationsGTM StrategyKOL ManagementPaid AdvertisingP&L ManagementSEO

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