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Express Chipping Inc

Posted 2 months ago

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Growth Architect

BrazilRemoteFull-time

AI Summary

Growth Architect leads and optimizes end-to-end customer acquisition funnels, guiding a distributed marketing team to maximize LTV and minimize CAC across PPC, SEO, CRM, and marketing automation.

About this role

Overview:

The Growth Architect isthe engine builder for Turfresh. Rather than simply overseeing tasks, you will design, build, and optimize a seamless customer acquisition and retention machine.Youareresponsiblefortheentirefunnel—fromthefirst searchimpressiontothe automated nurture sequence that closes the sale. You don't just manage specialists; you orchestrate them to maximize LTV (Lifetime Value) while minimizing CAC (Customer Acquisition Cost)..

You will lead and manage a distributed team of specialists across PPC, SEO, Social, Design, CRM, and Marketing Automation, ensuring campaigns are executed efficiently and optimized for performance and scalability.

CoreResponsibilities:

Funnel Architecture:

  • Design and optimize the end-to-end lead journey. You will map out how Acquisition traffic converts into GHL leads and how those leads are systematically nurtured into lifelong customers.

StrategicLeadershipsROI-DrivenGrowth:

  • Own the performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms).

  • Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS)acrosschannels.

  • Analyze campaign performance to continuously improve lead quality and volume.

  • Translate business goals into actionable marketing strategies.

TeamManagementsCollaboration:

  • Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM.

  • Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives.

  • Coach, mentor, and upskill team members as needed.

WorkflowsProcessOptimization:

  • Implement systems and processes to streamline campaign planning, execution, and reporting.

  • Build and maintain SOPs, playbooks, and QA checklists to drive consistency and accuracy.

  • Identify bottlenecks and eliminate inefficiencies in the marketing funnel.

CampaignExecutionOversight:

  • Oversee the launch, management, and optimization of paid media campaigns.

  • Ensure all marketing deliverables meet brand standards and performance benchmarks.

  • Provide strategic input and final sign-off on creatives, landing pages, and tracking infrastructure.

Reporting sAccountability:

  • Own performance dashboards across paid media, SEO, CRM, and marketing automations.

  • Track key marketing metrics: CPL, ROAS, Conversion Rate, Pipeline Value

  • Report results and insights to leadership on a weekly and monthly basis.

Cross-FunctionalAlignment:

  • Collaborate with Sales to ensure lead quality and funnel alignment.

  • Work closely with the executive team to forecast, budget, and prioritize high-impact initiatives.

RequiredSkillssExperience:

  • 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization.

  • Strong background in performance marketing, especially in lead generation-driven business models.

  • Experience managing and scaling remote, cross-functional marketing teams.

  • Proficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.).

  • Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping.

  • Familiarity with tools like GoHighLevel, Monday.com, or similar.

  • Excellent leadership, project management, and communication skills.

  • Highly analytical, data-driven, and proactive in identifying opportunities for growth.

PreferredQualifications:

  • The Architect Mindset: You see a business as a series of interconnected systems and can identify exactly where the "leaks" are.

  • GHL Power User: Deep familiarity with GoHighLevel logic, triggers, and snapshots.

  • Lifecycle Nurture Strategist: You excel at designing automated customer journeys that adapt based on lead behavior. You don't just "blast" lists; you build sophisticated branching logic that delivers the right message at the right time to move a prospect from "just looking" to "subscription customer.

  • Data-Obsessed: You don’t make moves based on "gut feeling"; you live in the dashboardandmakedecisionsbasedonconversiondata.

  • Leader of Specialists: You know enough about SEO and Automation to hold experts accountable and push them for better results.

  • Previous experience in a B2C startup environment.

  • Experience managing offshore teams.

  • Comfortable working across time zones and collaborating asynchronously.

  • Background in media and landing page optimization, or A/B testing and SEO tools.

GoalssSuccessMetrics:

  • Increase in qualified lead volume and improved ROAS across paid channels.

  • Improved campaign execution speed, accuracy, and scalability.

  • Team members consistently meeting performance KPIs with minimal oversight.

  • Clear, actionable reporting that drives business decisions and marketing strategy.

  • A high-performing team aligned around lead generation and revenue growth.

Skills

A/b TestingCACCPLCRM SystemsGA4GoHighLevelGoogle AdsKPI TrackingLanding Page OptimizationLead GenerationLooker StudioMarketing AutomationsMeta AdsMonday.comROASSEOTracking Infrastructure

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