Posted 10 months ago
Growth Marketing Designer
AI Summary
A Paid Social Designer creates scroll-stopping ad creatives for paid social and digital campaigns, collaborating with growth marketers to drive conversions while maintaining brand consistency across platforms.
About this role
Paid Social Designer
About the Company
We’re a leading nursery furniture company behind some of the most trusted and recognizable brands in the industry, creating thoughtfully designed products for modern families. Our portfolio spans style-forward, safety-first furniture that meets rigorous quality standards.
You’ll be joining a collaborative, fast-moving team where great design meets real impact—and where the work you create reaches millions of families at some of life’s most meaningful moments.
About the Role
We’re looking for a Paid Social Designer who can turn ideas, insights, and briefs into scroll-stopping ad creatives. You’ll work closely with marketers and strategists to design high-performing visuals for paid social and digital campaigns while maintaining strong brand consistency.
This role sits at the intersection of creative + performance—you’ll design not just what looks good, but what converts.
What You’ll Do
- Design static, carousel, and motion ad creatives for platforms such as Paid Social (Meta, Pinterest, TikTok, AppLovin, Youtube Ads), Email/SMS
- Translate creative briefs, hooks, and messaging into visually compelling content
- Create multiple variations of concepts for structured A/B testing
- Adapt creative to platform best practices safe zones, pacing, aspect ratios, sound/music
- Partner with the growth marketing team to iterate on creatives based on performance (CTR, thumb-stop rate, conversions, etc.)
- Collaborate cross functionally to share insights on customers through ad performance
- Maintain brand guidelines while exploring new visual angles and formats
- Prepare, organize, and deliver final assets for launch and handoff
- Stay up to date with ad trends, platform best practices, and creative styles that perform
What We’re Looking For
- 2+ years of experience (agency or in-house) designing static content for paid social and paid email campaigns
- Strong proficiency in design and video editing tools such as Figma, Adobe Photoshop, Illustrator, CapCut, or similar
- Solid understanding of layout, typography, color, and visual hierarchy and ability to design content with ad performance in mind,, not just aesthetics
- Comfortable working in a fast-paced, test-and-learn environment
- Strong attention to detail and consistency across assets
Nice to Have
- Experience designing ads for e-commerce or DTC brands
- Familiarity with UGC-style creatives, motion graphics, or short-form video
- Basic understanding of paid media KPIs (CTR, CPA, ROAS, thumbstop)
- Experience collaborating with media buyers, growth, or performance teams
- Exposure to AI-assisted or generative design tools for faster creative iteration
Skills
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