Growth Marketing Lead

Reapit is the original end-to-end business technology provider for estate agencies of all sizes. We’ve been helping sales and lettings agents build relationships and grow their businesses for more than 25 years. Our technology empowers property professionals across Europe, the Middle East, Australia, and New Zealand to work with buyers, sellers, tenants, and landlords to deliver a dream home experience.

Worldwide, over 78,000 agents across more than 15,000 branches use Reapit to run their businesses, manage properties, collect rent, engage clients, and provide outstanding customer service every time.

What you’ll be doing

Reporting to the Sr Director, Global Head of Demand & Marketing Operations, you’ll build and own the end-to-end customer journey for one of Reapit’s new products — from first interaction through activation, conversion, retention and expansion.

• Build the full growth funnel from visit to sign-up, activation, conversion, retention and expansion.

• Identify and remove friction at each stage of the customer journey, using customer behaviour and product data to guide priorities.

• Design and optimise onboarding journeys that reduce time-to-value and improve core activation metrics.

• Develop automated, behaviour-driven lifecycle programmes across email, in-app and CRM journeys.

• Personalise journeys based on user intent, usage patterns, customer segments and high-value behaviours.

• Run continuous experimentation and A/B testing across onboarding, messaging, pricing and product experiences.

• Define key user segments and translate product usage signals into actionable growth opportunities.

• Initiate free-to-paid conversion and upgrade pathways that support monetisation and retention.

• Identify and activate upsell and cross-sell opportunities with Product, Product Marketing, Sales and Customer teams.

• Partner with a dedicated launch team of product managers, engineers and product marketers to build the product’s growth engine from first principles.

Who we’re looking for

At Reapit, we prioritise hiring individuals who share our values and possess the right attitudes and behaviours for success. Whilst some of the listed requirements may be important, don’t worry if you don’t meet all of them — we’d still like to hear from you.

• Proven experience in B2B SaaS, ideally with product-led growth models or growth marketing for digital products.

• Strong analytical capability, including financial and commercial modelling, with a high level of proficiency in Excel and SQL.

• Experience working with business systems architecture, data models or OLAP data cubes, and the ability to understand both commercial and technical landscapes.

• A human-centred design mindset, with a test-and-learn approach to improving customer journeys and outcomes.

• Experience with product governance and customer experience mapping tools such as Segment, or similar.

• Experience with product insights platforms such as Amplitude, or similar.

• Experience with product activation tools such as Appcues or Intercom, or similar.

• Experience with CRM and marketing automation platforms such as Marketo, Salesforce or Dynamics.

• Data-driven, commercially minded and confident translating insight into action.

• Curious, experimental, outcome-focused and comfortable operating in ambiguity while building from first principles.

What your impact and success looks like

As a Growth Marketing Lead, we expect your success and impact in the early stages of your time with us to look something like this:

Within 1 month:

• Built a clear understanding of the product, target customers, user behaviours and launch priorities.

• Mapped the end-to-end customer journey, including needs, friction points and opportunities across the funnel.

• Aligned with Product, Product Marketing and Data teams on the core KPIs for activation, conversion, retention and expansion.

Within 3 months:

• Designed and launched onboarding, lifecycle and conversion journeys to reduce time-to-value and improve engagement.

• Connected product, customer and marketing data into a measurable growth framework with clear visibility of performance.

• Established a structured experimentation programme with prioritised hypotheses, testing cadence and a roadmap of validated growth opportunities.

Within 6 months:

• Established the foundations of a scalable product-led growth engine for repeatable acquisition, activation, retention and expansion.

• Translated product usage insights into clear growth priorities, segments and monetisation opportunities.

• Embedded clear free-to-paid, upgrade, upsell and cross-sell pathways that support measurable commercial impact.

What’s in it for you?

We operate a Flexible Working Policy and would like you to work from our London office in Farringdon 2-3 days a month.

This is an opportunity to help shape a new product-led growth capability at Reapit, working at the intersection of marketing, product and data on a high-profile product launch.

You can expect a highly competitive package and some great benefits, including:

• 5.5% employer pension contribution

• 22 days annual leave plus a day for your birthday, increasing by a day for every year worked

• Business permitting, we’re closed over Christmas and New Year to give you time back with friends and family

• Formal and in-house training for your learning and development, plus access to Go1 – the world’s largest online learning library

• Health benefits via Benenden Health

• Regular local and companywide social events

• Opportunity to participate in retail benefits and savings via our benefits partner, Zest!

Don’t tick all the boxes? Neither do we

We care about our industry and want it to become a more inclusive and diverse place to work. So, we’re driven by hiring not only by experience and relevance for the role, but also by shared values and the right attitudes and behaviours for success.

We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all.

We feel we have an empowering environment where everyone is supported and respected, and we want you to feel this too. We welcome new ideas, thinking and approaches, whilst listening to all our employees.