Product Marketing Manager

Reapit – Who are we?

Reapit is the original end-to-end business technology provider for estate agencies of all sizes. We’ve been helping sales and lettings agents build relationships and grow their businesses for more than 25 years. Our technology empowers property professionals across Europe, the Middle East, Australia, and New Zealand to work with buyers, sellers, tenants, and landlords to deliver a dream home experience.

Worldwide, over 78,000 agents across more than 15,000 branches use Reapit to run their businesses, manage properties, collect rent, engage clients, and provide outstanding customer service every time.

What you’ll be doing

Reporting to the Director, Global Product Marketing, you’ll lead the go-to-market strategy for one of Reapit’s most strategic product launches, working within a dedicated cross-functional go-to-market team to drive successful market launch and adoption.

• Own the go-to-market strategy for a major new product launch, including launch plans, milestones and readiness programmes.

• Coordinate internal and external launch activity across Product, Marketing, Sales and Customer teams.

• Define launch success metrics and continuously monitor, report and optimise performance.

• Develop the product positioning, messaging and value proposition for an emerging customer segment.

• Translate customer, competitor and market insights into compelling positioning and a differentiated commercial narrative.

• Build messaging frameworks that help Reapit stand out in a competitive market and ensure consistent execution across customer touchpoints.

• Partner with Growth Marketing and Product teams to develop programmes that drive adoption, activation, education and expansion.

• Become the expert on target customers, their challenges and buying behaviour, bringing the voice of the customer into product and marketing decisions.

• Develop buyer personas and customer journeys to inform product, marketing and sales activity.

• Equip Sales and Customer Success teams with pitch decks, battlecards, FAQs, messaging guides, demos and launch training materials.

• Lead the creation of launch assets, including web content, product pages, videos, blogs, customer stories, email campaigns and sales collateral.

• Act as a product evangelist internally and externally through presentations, webinars and launch communications.

Who we’re looking for

At Reapit, we prioritise hiring individuals who share our values and possess the right attitudes and behaviours for success. Whilst some of the listed requirements may be important, don’t worry if you don’t meet all of them — we’d still like to hear from you.

• 5–8+ years’ experience in Product Marketing within B2B SaaS environments.

• Proven experience leading end-to-end product launches and coordinating cross-functional go-to-market activity.

• Experience repositioning products, entering new markets or building propositions for new customer segments.

• Strong understanding of product-led growth principles and experience developing programmes that drive adoption, activation and customer growth.

• Exceptional positioning, messaging, storytelling and commercial narrative skills.

• Strong customer and market insight capability, including research, feedback loops, personas and customer journey mapping.

• Excellent project management, organisational and stakeholder management skills.

• Strong analytical capability and experience measuring launch, adoption and programme effectiveness.

• Excellent written and verbal communication skills, with the ability to translate product capability into clear customer value.

• Comfortable managing ambiguity, moving quickly and collaborating in a fast-moving environment.

• A degree in Marketing, Business, Communications or a related discipline would be beneficial, but equivalent experience is equally valued.

What your impact and success looks like

As a Product Marketing Manager, we expect your success and impact in the early stages of your time with us to look something like this:

Within 1 month:

• Completed foundational customer, competitor and market research to support the go-to-market strategy.

• Developed the initial launch plan, milestones, readiness requirements and success measures.

• Drafted the core positioning, messaging framework and value proposition for the target customer segment.

Within 3 months:

• Delivered integrated launch campaigns and supporting assets across digital, sales and customer channels.

• Enabled Sales and Customer Success teams with clear messaging, training and practical launch materials.

• Established ongoing customer feedback loops that inform product, marketing and roadmap decisions.

Within 6 months:

• Established a differentiated market position and compelling commercial narrative for the product.

• Built measurable adoption programmes that improve activation, engagement and customer understanding.

• Supported the foundations for sustainable product-led growth, with clear reporting on launch progress, campaign performance and market feedback.

What’s in it for you?

We operate a Flexible Working Policy and would like you to work from our London office in Farringdon on a hybrid basis, 2-3 days a month.

This is an opportunity to lead product marketing for a strategic Reapit product launch, shaping how the market understands the product and helping build the programmes that drive adoption and growth.

You can expect a highly competitive package and some great benefits, including:

• 5.5% employer pension contribution

• 22 days annual leave plus a day for your birthday, increasing by a day for every year worked

• Business permitting, we’re closed over Christmas and New Year to give you time back with friends and family

• Formal and in-house training for your learning and development, plus access to Go1 – the world’s largest online learning library

• Health benefits via Benenden Health

• Regular local and companywide social events

• Opportunity to participate in retail benefits and savings via our benefits partner, Zest!

Don’t tick all the boxes? Neither do we

We care about our industry and want it to become a more inclusive and diverse place to work. So, we’re driven by hiring not only by experience and relevance for the role, but also by shared values and the right attitudes and behaviours for success.

We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all.

We feel we have an empowering environment where everyone is supported and respected, and we want you to feel this too. We welcome new ideas, thinking and approaches, whilst listening to all our employees.