Posted 2 days ago
Growth Marketing Specialist
AI Summary
Owns customer growth initiatives across Australia and New Zealand, executing promotional campaigns and managing delivery aggregator partnerships to drive sales, transactions and revenue.
About this role
Love hospitality? Obsessed with customer growth? Get excited by turning insights into sales?
At Nando's, we're on a mission to grow our customer base, increase transactions and drive revenue across Australia and New Zealand. We're looking for a Growth Marketing Specialist to help make that happen.
Reporting to the Head of Growth Marketing, you'll play a key role in delivering customer growth initiatives that drive commercial performance across ANZ. With a strong focus on off-premise channels, including delivery, takeaway and third-party aggregators, you'll lead the execution of promotional campaigns, value-driving offers, customer growth programs and national marketing initiatives.
We are looking for someone who takes initiative, backs themself, and gets excited about helping more customers choose Nando's, more often.
What You'll Love at Nando's
- Free Nando's: Meals on us when you work, plus perks for friends and family
- Hybrid Life: Split your time between our state of the art Richmond Restaurant Support office (3 days), overlooking the Yarra River, and working from home (2 days)
- Growth Impact: Own initiatives that directly influence sales, transactions and customer growth across ANZ
- Learn & Experiment: Lead test-and-learn programs that shape future customer growth strategies
- Be You: Bring your whole self to a values-led, inclusive family that genuinely cares
- Work + Play: Epic team events, legendary company gatherings and plenty of fun
- Wellness Support: Access resources for mental health, fitness, nutrition and financial wellbeing
- Do Good: Be part of a business committed to social impact, sustainability and changing lives together
What You'll Be Doing
- Responsibility of customer growth initiatives that drive sales, transactions and revenue growth across ANZ.
- Accountability for delivery and aggregator marketing activity, including Sponsored Listings, promotional opportunities and partner growth programs
- Execute compelling offer strategies, bundles, value propositions and promotional mechanics
- Support the rollout and execution of national marketing campaigns across customer touchpoints
- Manage customer communications across owned, earned and partner channels
- Analyse campaign performance, customer behaviour and commercial outcomes to identify opportunities for optimisation
- Leading test-and-learn programs to improve customer acquisition, frequency and revenue
- Monitor delivery and aggregator channel performance against agreed targets
- Support relationships with delivery partners, agencies and external stakeholders
- Partner closely with Marketing, Digital, Commercial and Finance teams to unlock growth opportunities
- Support Local Area Marketing (LAM) initiatives where required to drive local restaurant performance
- Monitor competitor activity and consumer trends to inform growth strategies
- Execute activity within agreed budgets and timelines
Who You Are
You're a commercially minded marketer who loves understanding what drives customer behaviour and turning insights into action. You're equally comfortable analysing performance, rolling up your sleeves to get things done, and spotting opportunities others might miss.
You're at that stage in your career, typically with around 3-5 years of relevant experience, where you're confident leading workstreams and driving outcomes independently, but still hungry to learn, grow and stretch yourself.
You'll bring:
- Experience in growth marketing, digital marketing, customer marketing, media or commercial marketing roles
- Experience working with third-party delivery platforms or aggregators highly regarded
- Hospitality, QSR, retail, agency or media experience preferred
- Strong campaign execution and project management skills
- Ability to analyse data, identify trends and translate insights into action
- Strong stakeholder management and communication skills
- A curious mindset with a passion for testing, learning and continuous improvement
- Excellent attention to detail and organisational skills
- Confidence managing multiple priorities in a fast-paced environment
- A genuine passion for hospitality and creating great customer experiences
- A proactive, can-do attitude with the energy to make things happen
- Someone who says "what if?" and "why not?" rather than waiting to be asked
- Confidence owning your space, taking accountability and driving outcomes
- A solutions-focused mindset that brings ideas and recommendations, not just problems
Ready to Fire It Up?
If you're commercially minded, love hospitality, get energy from turning ideas into results, and are excited by the opportunity to shape and grow a newly created role at Nando's, we'd love to hear from you.
Only applicants with the right to work in Australia will be considered.
Skills
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