GTM Engineer

The Role & Your Mission

Weave's AEs need a steady stream of warm, high-quality leads and right now we have a rare opportunity to build that engine from scratch, the right way. No patching legacy systems. No retrofitting bad habits. Just a clean slate and the mandate to build an AI-native lead generation foundation that actually scales.

This role sits within Marketing and partners closely with RevOps to make sure what we build connects cleanly to the sales pipeline. You're not inheriting someone else's mess – you're the architect.

What You'll Own

• Design and build our agentic lead gen infrastructure from the ground up. This includes workflows, tooling, and automation logic.
• Source, enrich, and qualify leads at scale using AI tools, with a focus on warm, network-informed outreach.
• Work directly with AEs to understand what a "good lead" looks like, then systematize it.
• Build and iterate on multi-signal targeting models that identify the right buyers at the right time. Structure multi-channel campaigns around these targets and experiment relentlessly to optimize ORs, CTRs, and CPL.
• Own the feedback loop between lead quality and conversion. If the leads aren't moving down the funnel, you'll investigate why and fix it.
• Partner with RevOps to ensure clean data handoffs and CRM hygiene (HubSpot).
• Run structured test-and-learn experiments to continuously improve conversion rates and pipeline contribution.

What You’ll Bring

• 5–8 years in a demand gen, growth, or marketing operations role with a strong technical edge
• Hands-on experience with Clay, Hubspot. You know how to build workflows, not just describe them. Tool experience is directional, not a checklist. If you've built serious lead gen infrastructure (or other type of predictable, reliable engine) with different tools and can ramp fast, we want to talk.
• Obsession with AI tools. You follow the space, you experiment, you have opinions and can advise our commercial org on trade-offs and best practices.
• Proven ability to build systems, not just run campaigns.
• Data-driven learning. You know how to measure your outcomes and make informed adjustments using data.
• Strong judgment about what makes a lead worth pursuing. You think like a seller, not just a marketer.
• Nice to have: experience selling into or marketing to life sciences, pharma, or biotech audiences

What We Offer

🎯 The opportunity to work at a modern, cutting-edge healthcare technology company devoted to meaningful positive impact on human life. Collaboration, velocity, and customer obsession are our baseline; demonstrations of craftsmanship and ROI are celebrated.

🏆 Competitive compensation ($130,000 - $155,000) plus equity.

🧬 Comprehensive health, dental, and vision insurance.

🏝️ Take care of you and yours: generous PTO, parental leave, OneMedical, TalkSpace, Teladoc.

🚀 Career development opportunities within a company entering a growth phase.

🌎 Hybrid in San Francisco with in-office days Tues/Wed/Thurs and flexibility to work remote Mon/Fri.