Head of Digital Media
US - New YorkHybrid
AI Summary
Lead DAZN’s paid and organic digital media strategy, managing performance marketing, campaign optimisation, and team development to drive subscriptions, engagement, and brand awareness.
About this role
Why Join DAZN?
At DAZN, sport meets digital innovation. As Head of Digital Media, you’ll lead our paid and organic media strategy across digital channels. You’ll guide the performance marketing roadmap, optimising campaign delivery and driving measurable outcomes across subscriptions, engagement, and brand awareness. Join a passionate team at the forefront of data-led marketing in the sports streaming industry. If you're ambitious, tech-savvy, and ready to lead a high-impact team, this is your next big career move.
At DAZN, sport meets digital innovation. As Head of Digital Media, you’ll lead our paid and organic media strategy across digital channels. You’ll guide the performance marketing roadmap, optimising campaign delivery and driving measurable outcomes across subscriptions, engagement, and brand awareness. Join a passionate team at the forefront of data-led marketing in the sports streaming industry. If you're ambitious, tech-savvy, and ready to lead a high-impact team, this is your next big career move.
The Role
In this role, you’ll oversee digital marketing planning, execution, and optimisation across paid social, programmatic, search, SEO, and influencer channels. You’ll manage internal and agency teams, define testing roadmaps, and ensure performance targets are met. This is a senior leadership role with responsibility for digital strategy, budget allocation, and team development.
Salary Range: $150,000 - $180,000. This is hybrid role which will be based mostly on site from our New York office.
In this role, you’ll oversee digital marketing planning, execution, and optimisation across paid social, programmatic, search, SEO, and influencer channels. You’ll manage internal and agency teams, define testing roadmaps, and ensure performance targets are met. This is a senior leadership role with responsibility for digital strategy, budget allocation, and team development.
Salary Range: $150,000 - $180,000. This is hybrid role which will be based mostly on site from our New York office.
Key Responsibilities
- Define the digital media strategy across all channels.
- Manage paid and organic performance teams and external partners.
- Set and track campaign KPIs and ensure consistent reporting.
- Optimise user journeys through data and channel insights.
- Lead test-and-learn initiatives and innovation projects.
- Collaborate with content, creative, and regional teams.
- Build relationships with key platforms (Meta, Google, TikTok, etc.).
- Drive customer acquisition and brand growth through digital excellence.
Skills, Knowledge & Expertise
- Extensive experience in digital marketing leadership.
- Strong knowledge of media buying platforms and attribution models.
- Team management and agency coordination skills.
- Analytical thinker with hands-on experience in media optimisation.
- Proven success in subscription-based or e-commerce environments.
- Passion for sport, technology, and performance-led growth.
Benefits
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
Skills
A/b TestingAttribution ModelsData AnalyticsGoogle AdsInfluencer MarketingMedia Buying PlatformsMeta Ads ManagerPaid SocialProgrammatic AdvertisingSearch AdvertisingSEOTikTok Ads
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