Head of Growth (Marketing)

Company

Founded in 1996, GONG has grown from a pioneering French surf brand into a fast-scaling international player, driven by one mission: sharing our passion for board sports with the world.

Today, with 100+ employees and €30M turnover, GONG is expanding rapidly, blending innovation, lifestyle, and performance across Surf, SUP, Kite, and Wing Foil.

Our DNA is simple: Sharing.

1. Sharing our creations.

2. Sharing our know-how.

3. Sharing our lifestyle.

4. And above all, sharing with everyone.

Our model is disruptive.

By cutting out intermediaries, GONG makes premium gear accessible to all: expert advice, flawless service, unbeatable prices.

The result: Everyone can enjoy the water at the highest level.

Job Opportunity

We are looking for a Head of Growth (Marketing) to drive GONG’s global growth and scale the brand internationally. Reporting directly to Patrice Guénolé, this role is at the heart of our transformation into a global icon.

You will be the architect of a data-driven marketing engine, combining creativity, performance, and cutting-edge technology to fuel our next stage of growth.

Your Mission

Build and execute a bold, ROI-driven marketing strategy.

• Lead all paid media channels (Meta, Google, TikTok, YouTube) and push performance to the next level.

• Design a powerful CRM and loyalty engine (Klaviyo, Shopify, Brevo) that maximizes Customer Lifetime Value.

• Harness AI and data science to personalize journeys, predict behaviour, and unlock growth opportunities.

• Turn insight into action through advanced analytics and clear KPI reporting.

• Partner with Communication, Product, and E-commerce to deliver seamless launches and campaigns.

👉 A role for a visionary leader who can balance strategy and execution, with the ambition to take a disruptive brand global.

Your Profile

We’re looking for a growth leader with the vision, expertise, and passion to match our ambitions:

• With a solid knowledge of our universe through:

• Professional experience in the industry

• Active practice of our sports

• Deep understanding of products and surf culture

• Hands-on use of our equipment

• Proven track record (7–10 years) in marketing leadership, performance marketing, or growth strategy in a DNVB or e-commerce environment.

• Strong mastery of Ads (Meta, Google, TikTok, YouTube) with a data-first mindset.

• Deep expertise in CRM, retention, and marketing automation with focus on CLV.

• Advanced skills in analytics (GA, Looker, attribution) and comfort with data-driven decision-making.

• Hands-on experience integrating AI into marketing workflows.

• Strong leadership, analytical mindset, and culture of experimentation.

• Fluent English & French. Other languages are a plus.