Head of Marketing

Key Responsibilities

• Strategy and roadmap: Quarterly marketing planning, KPI tracking, and weekly reporting to US leadership.
• Team leadership: Manage and develop two Marketing Coordinators. Run weekly standups, set priorities, remove blockers, conduct performance reviews.
• Brand stewardship: Maintain the company's voice, visual identity, and quality bar across every asset. Approve all work before MLO or external delivery.
• HubSpot ownership: Operate and continuously improve HubSpot for marketing automation, drip campaigns, MLO opt-in controls, and reporting.
• Compliance workflow: Partner with the compliance consulting firm on every flyer, email, and campaign. Ensure all materials meet TRID, RESPA, UDAAP, and state-level requirements.
• MLO satisfaction: Run the marketing intake process, hold the team to a 48-hour SLA, and gather feedback from the MLO advisory group monthly.
• Content calendar: Own the rolling 90-day content calendar covering rate flyers, market updates, social content, realtor materials, and seasonal campaigns.
• Process documentation: Maintain the team's playbook in Waybook including request workflows, brand guidelines, and Claude prompt templates.
• Reporting: Monthly marketing performance reports including SLA compliance, drip metrics, MLO adoption, and asset production volume.
• Quarterly planning: Build subsequent quarterly plans and budget requests from performance data

Skills, Knowledge & Expertise

• 5+ years of marketing experience with at least 2 years in a leadership or team management role.
• Direct hands-on HubSpot experience including workflows, drip campaigns, list management, and reporting. HubSpot certification preferred.
• Experience in mortgage, fintech, real estate, financial services, or another regulated industry.
• Excellent written and spoken English.
• Demonstrated ability to build process from scratch — not just execute someone else's playbook.
• Comfort with AI tools (Claude, ChatGPT, etc.) as a daily part of your workflow.
• Strong project management skills with experience juggling multiple workstreams simultaneously.
• Familiarity with US mortgage regulations (TRID, RESPA, UDAAP) or proven ability to ramp on regulatory frameworks quickly.
• Canva for Teams experience including brand kit and template lockdown.
• Experience working with offshore/distributed teams or US-based clients.
• Background in B2B2C or partner-enabled marketing models
• HubSpot Marketing Hub
• Canva for Teams
• Claude Pro
• Slack, Waybook, Google Workspace

Benefits

• Above market salary
• HMO on Day 1 for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives
• Quarterly Company Events
• 1,000 PHP De Minimis
• Equipment and software provided