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RISE

Posted 2 months ago

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Head of Marketing

Makati CityOn-site

AI Summary

The Head of Marketing owns RISE’s market positioning and messaging to enterprise customers, the telco industry, and employees. They lead product-led growth marketing, develop strategy across all channels, and build a cohesive, high-performing brand and team.

About this role

RISE is on a mission to accelerate internet for the Philippines by providing excellent services and high-quality support to our business and wholesale partners. We focus on the efficiency of connectivity through initiatives like GetaFIX and Open Access Network, ensuring we maintain a benchmark for reliability and installation speed. Our culture is built on transparency and ownership, where team members are encouraged to exceed expectations and advance the country’s digital landscape together.

The Head of Marketing owns how RISE shows up in the market — to enterprise customers, to the telco industry, and to current and future employees. As RISE adopts a product-led growth strategy across its brands and products, this role builds Marketing into a centralized, shared-services team that eliminates redundancy and delivers strategic value rather than transactional output.
This calls for a strong leader who is strategic yet hands-on, and who develops people into the future leaders of RISE. Success means cohesive brands, effective campaigns and events, and a high-performing team that grows RISE's revenue and reputation in the Philippines and beyond.

Duties & Responsibilities

  • Develop and continuously refine short-term and long-term marketing strategies across all channels and brands, ensuring cohesion with business direction from strategy through execution
  • Adjust campaigns and programs based on current and projected performance, and identify growth opportunities and risks through data and research
  • Bridge the gap between product management, sales, and marketing, aligning strategies with the goals of each brand and product, and support sales and revenue-generating activities from planning to execution
  • Serve as a key stakeholder to the Product team, supporting go-to-market plans, product launches, and customer lifecycle initiatives under the product-led growth strategy
  • Oversee all facets of marketing (digital, PR, events, sponsorships, programs, content, etc.) and their members, acting as the central point of contact and ensuring timely delivery and proper resource allocation
  • Plan and deliver customer events, including pocket sessions, and support telco conferences in the Philippines and globally
  • Lead company-wide events for RISE Group employees, including the year-end and mid-year parties
  • Drive employer branding initiatives and internal communications that strengthen RISE's culture and employer reputation
  • Manage the creation and production of company merchandise for events, campaigns, and employer branding
  • Coach, motivate, and develop a strong, high-performing Marketing team that delivers with agility and quality
  • Craft and drive integrated branding, campaigns, and communications for each brand, ensuring consistency with branding standards across all channels
  • Oversee digital marketing programs, including SEO/SEM, marketing database, email, social media, and display advertising
  • Lead customer, market, competitor, and sales-enablement analyses, and report brand and channel performance to senior management
  • Set and administer marketing budgets, including costs, return on investment, and profit-loss projections, and act as the point of escalation in vendor and agency negotiations
  • Make high-level decisions along with senior management on matters relating to Marketing

    • Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 7+ years of experience in marketing, with at least 5 years in a marketing leadership role overseeing multi-channel strategy and teams
  • Experience in service-industry marketing leadership, including telco, fintech, tech, or other subscription/service-based businesses, and exposure to B2B and enterprise marketing
  • Demonstrated experience managing marketing budgets, vendor relationships, and cross-functional stakeholders at a senior level
  • Experience building and leading teams across multiple marketing disciplines (digital, brand, events, communications)

    • Skills

    B2B Enterprise SalesBudget ManagementCRMEmployer BrandingEvent ManagementGo-to-market StrategyMarketing AutomationProduct MarketingSEMSEO

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