Head of Marketing & Lead Generation

Why do we need you?

Moka.Care has built strong foundations in a rapidly evolving market. We are now looking for a marketing leader who can scale our growth and pipeline generation efforts, strengthen our commercial execution and continue building a leading brand for HR and People teams.

Reporting to Guillaume d’Ayguesvives, co-founder, you will own Moka.Care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance.

You will lead a multidisciplinary team of 8 people organized across three main areas:

• Brand, Awareness & Customer Enablement
• Lead Generation, Content & Sales Enablement
• BDR Team, led by a BDR Team Lead

You will also work closely with the Revenue Operations team to ensure strong alignment between marketing performance, pipeline generation and revenue outcomes.

This role is designed for a performance-oriented marketing leader who combines strategic vision with operational excellence, and who knows how to build scalable growth systems in B2B environments.

What will you do?

Lead Moka.Care’s growth and pipeline generation

• Define Moka.Care’s growth and lead generation priorities across inbound, outbound, paid acquisition and lifecycle marketing
• Scale a predictable and efficient pipeline generation engine aligned with revenue objectives
• Improve acquisition efficiency, funnel conversion and channel performance
• Strengthen alignment and operating rhythms between Marketing, BDR and Sales teams
• Lead and develop the BDR Team Lead to maximize outbound pipeline generation and performance

Lead Product Marketing & Commercial Positioning

• Strengthen Moka.Care’s positioning and messaging in a rapidly evolving market
• Oversee product marketing initiatives including (i) user communication/activation, (ii) customer enablement and (iii) sales enablement
• Guide segmentation, market expansion and strategic marketing initiatives

Strengthen Moka.Care’s brand credibility

• Strengthen Moka.Care’s visibility and credibility among HR and People leaders
• Support thought leadership and brand awareness initiatives
• Ensure consistency across brand, content and communication initiatives

Lead a high-performing marketing organization

• Provide clear direction, prioritization and performance management across the team
• Coach and develop managers and senior contributors
• Stay closely involved in execution, funnel performance and operational priorities
• Strengthen collaboration across Marketing, Sales, Customer, Product, Tech and Revenue Operations teams

You’re the ideal person if

• You have 8+ years of experience in B2B marketing, including leadership roles (ideally marketing to HR and People Teams as core target personas)
• You have a strong track record in demand generation, pipeline creation and revenue-focused marketing
• You have experience leading or working closely with BDR/SDR teams and outbound pipeline generation
• You are highly data-driven and comfortable working closely with funnel performance and GTM metrics
• You combine strategic thinking with a strong operational mindset
• You also have a strong brand sensibility and understand the importance of positioning and messaging
• You know how to build strong alignment between Marketing, BDR, Sales and Revenue Operations teams
• You are fluent in both French and English