Head of Performance Marketing

Title: Head of Performance Marketing - Fuku

URL Source: https://apply.workable.com/j/FAD871FBD1

Markdown Content: Head of Performance Marketing

Location:

• Kuala Lumpur based (Hybrid)

• Open to Malaysians and Expats in Malaysia (no relocation provided)

Why You Should Apply:

• Opportunity to take risks, think creatively, and work in a culture that values marketing and advertising as key drivers of growth and profit.

• Full autonomy over a substantial advertising budget (USD 2 million per month).

• Incorporate new AI technology and run global campaigns with a focus on conversion.

• Gain hands-on experience with AI-driven advertising (automation, predictive bidding, creative AI optimization) to future-proof your career.

• Join a rapidly scaling digital subscription business in the Education sector, with a strong emphasis on technology and analytics, especially in the USA.

What You Will Do:

• Scale in-house marketing capabilities and lead a team, turning your ideas into reality with a “blank cheque” to experiment across Meta, TikTok, YouTube, Google Ads, KOLs, UGCs, and more.

• Set and build marketing strategy, monitor performance, optimize, and continuously improve campaigns.

• Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the Product Owner’s perspective.

• Identify new audiences, uncover new pain points, and develop innovative conversion strategies.

• Own the marketing budget and forecasting, taking accountability for both successes and failures. You will be supported by a Director of Advertising who will mentor and guide you as you learn the business.

What You Will Need:

• 6-10+ years of experience in Advertising & Performance Marketing.

• At least 3 years of experience leading a team or function.

• Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+/month).

• Deep expertise in Meta and Google advertising ecosystems.

• Proven track record of improving CAC efficiency and scaling customer acquisition.

• Strong understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.

About the Company & Team:

• Offers high-margin, tech-centric digital products in the B2C EdTech space, focused on helping customers excel in work and life.

• Recurring income model with a global marketing team of 30 professionals.

• Strong brand presence, well-established and recognized within its niche, and highly tech-enabled.

• Positive work culture with low turnover; employees are aligned with the company mission, and each division is empowered to optimize processes and strive for best-in-class performance.

How to Apply:

• Click the “apply” button. You may submit your CV or LinkedIn profile—no need to worry if your CV is outdated.

• The recruiter is available to provide more information upon request.

• Every applicant or inquiry will receive a reply.

Note:

• For expats, you must already be working in Malaysia or have worked in Malaysia within the last 5 years.