Head of Sport CRM
AI Summary
Head of Sports CRM leads the global CRM strategy for the Sportsbook vertical, directing lifecycle management, segmentation, and personalized campaigns across markets. Oversees a global CRM team and collaborates with Product, BI, VIP, Trading, and Marketing.
About this role
Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.
Location: Valencia, on-site
Responsibilities:
- Define and execute the global Sports CRM strategy across multiple markets
- Own the full sportsbook player lifecycle: onboarding, retention, reactivation, and churn prevention
- Build CRM campaigns around major sports events, tournaments, and betting behavior
- Develop segmentation strategies based on player value, betting activity, and engagement patterns
- Create personalized communication strategies across Email, SMS, Push, In-App, and onsite channels
- Analyze CRM performance using KPIs such as LTV, ARPU, retention, conversion, turnover, and churn
- Drive A/B testing and continuous optimization of campaigns, bonuses, and player journeys
- Develop sportsbook promotional mechanics, including free bets, odds boosts, missions, streaks, and leaderboards
- Collaborate with Product and Trading teams on sportsbook offers and engagement strategies
- Ensure CRM activity aligns with local regulations and responsible gaming requirements
- Lead and mentor a global CRM team
- Monitor competitor activity, CRM trends, and sportsbook engagement mechanics
Requirements:
- 6+ years of CRM experience within iGaming, including strong Sportsbook CRM exposure
- 3+ years of on a leadership role in iGaming CRM
- Strong understanding of sportsbook player behavior and betting mechanics
- Experience working across multiple GEOs and markets
- Deep understanding of CRM KPIs, segmentation, and retention strategies
- Strong analytical and data-driven mindset
- Experience managing cross-functional stakeholders and CRM teams
- Ability to work in a fast-paced, high-volume environment
- English level: Upper-Intermediate or higher
Nice to Have:
- Experience with real-time CRM triggers and automation
- Experience with gamification and loyalty systems
- Background in both Casino and Sports products
- Experience in regulated markets
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