Posted 4 months ago

Influencer Manager

BangkokRemoteFull-time

AI Summary

Plans and executes influencer marketing campaigns in SEA, MENA, LATAM, and SSA; identifies influencers, negotiates contracts, develops briefs, and partners with agencies to promote the brand.

About this role

Join Zeal Group, the award-winning FinTech Trading Platform and Trading Service provider. Our portfolio of regulated financial institutions and fintech companies is backed by a global team of 700+ professionals with headquarters in the UK and 22 offices worldwide. As a leading online trading provider for FX, commodities, precious metals, and CFD, we facilitate an estimated monthly trading volume of USD 100B by retail investors, traders, and institutions.

About the role

We are seeking an experienced Influencer Manager to bolster our influencer marketing initiatives, focusing on expanding our reach in key regions (SEA, MENA, LATAM, SSA). As a fintech company, we are keen to harness the power of influencer partnerships to promote our brand.

Responsibilities

Influencer Identification: Research and pinpoint influencers across prominent social platforms, including Instagram, TikTok, and YouTube, within our target regions.
Relationship Cultivation: Establish and nurture robust relationships with influencers and influencer agencies, fostering long-term collaborations.
Contract Negotiation: Skillfully negotiate contracts, terms, and expectations with influencers, ensuring alignment with brand guidelines and the overall success of partnerships.
Content Briefs: Develop captivating and comprehensive content briefs for influencer campaigns and product launches, ensuring brand messaging and quality are maintained.
Creativity and Trend Application: Infuse creativity and stay attuned to industry trends to enhance the success of campaigns while remaining updated on the latest developments in the influencer marketing landscape.
Brand Activations and Events: Actively participate in and support influencer brand activations and events, ensuring the smooth execution of promotional activities.

Requirements

Previous Influencer Marketing Experience: Proven track record in a similar Influencer Marketing role.
Passion for Influencer Marketing: Demonstrated interest and experience in influencer marketing, particularly in the fintech sector.
Creativity and Commercial Acumen: Possess a creative mindset and a keen sense of commercial awareness, with an ability to strike a balance between creativity and business objectives.

Benefits