KOL Specialist
AI Summary
Identify and research suitable KOLs/influencers based on the company’s target marketBuild and maintain good relationships with KOLs/influencersPlan and manage KOL campaigns (briefing, timeline, and deliverables)Negotiate rates and collaboration terms with KOLsEnsure content aligns with the company’s branding and guidelinesCoordinate with internal teams (marketing, creative, etc.) to ensure smooth campaign executionMonitor campaign performance (engagement, reach, impressions, conversions)Prepare
About this role
Identify and research suitable KOLs/influencers based on the company’s target market
Build and maintain good relationships with KOLs/influencers
Plan and manage KOL campaigns (briefing, timeline, and deliverables)
Negotiate rates and collaboration terms with KOLs
Ensure content aligns with the company’s branding and guidelines
Coordinate with internal teams (marketing, creative, etc.) to ensure smooth campaign execution
Monitor campaign performance (engagement, reach, impressions, conversions)
Prepare reports and evaluate campaign results
Manage and update the KOL database and track each KOL’s performance