KOL Specialist
AI Summary
The KOL Specialist identifies and engages with key influencers, plans and executes KOL campaigns, negotiates terms, ensures brand alignment, coordinates cross‑functional teams, and measures campaign performance.
About this role
Identify and research suitable KOLs/influencers based on the company’s target market
Build and maintain good relationships with KOLs/influencers
Plan and manage KOL campaigns (briefing, timeline, and deliverables)
Negotiate rates and collaboration terms with KOLs
Ensure content aligns with the company’s branding and guidelines
Coordinate with internal teams (marketing, creative, etc.) to ensure smooth campaign execution
Monitor campaign performance (engagement, reach, impressions, conversions)
Prepare reports and evaluate campaign results
Manage and update the KOL database and track each KOL’s performance
Skills
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Market data for this role
All reports →- SeriesRole reportsOne role family at a time: how many openings, what changed this week, who is hiring, what it pays.
- SeriesSalary reportsWhat employers publish in job postings, by level and workplace. Not self-reported pay.
- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.