KOL Specialist
AI Summary
Plans and executes influencer marketing programs by selecting and partnering with KOLs and media, managing outreach and contracts, and ensuring campaign timelines and brand alignment are met.
About this role
- Responsible for maintaining strategic communication and strong partnerships with media, KOL/influencer networks, and external agencies to support integrated marketing campaigns.
- Conducts ongoing research to analyze, shortlist, and select relevant KOLs across digital platforms based on audience fit and campaign objectives.
- Leads influencer outreach to build, manage, and nurture a scalable network of KOLs from various product segments.
- Oversees campaign briefing process to ensure influencers receive clear guidelines aligned with brand identity and messaging.
- Develops campaign schedule projections and ensures timely and accurate execution.
- Negotiates KOL pricing and contracts to secure optimal performance outcomes within budget.
Skills
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All reports →- SeriesRole reportsOne role family at a time: how many openings, what changed this week, who is hiring, what it pays.
- SeriesSalary reportsWhat employers publish in job postings, by level and workplace. Not self-reported pay.
- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.