KOL Specialist
AI Summary
- Responsible for maintaining strategic communication and strong partnerships with media, KOL/influencer networks, and external agencies to support integrated marketing campaigns.- Conducts ongoing research to analyze, shortlist, and select relevant KOLs across digital platforms based on audience fit and campaign objectives.- Leads influencer outreach to build, manage, and nurture a scalable network of KOLs from various product segments.- Oversees campaign briefing process to ensure influencers
About this role
- Responsible for maintaining strategic communication and strong partnerships with media, KOL/influencer networks, and external agencies to support integrated marketing campaigns.
- Conducts ongoing research to analyze, shortlist, and select relevant KOLs across digital platforms based on audience fit and campaign objectives.
- Leads influencer outreach to build, manage, and nurture a scalable network of KOLs from various product segments.
- Oversees campaign briefing process to ensure influencers receive clear guidelines aligned with brand identity and messaging.
- Develops campaign schedule projections and ensures timely and accurate execution.
- Negotiates KOL pricing and contracts to secure optimal performance outcomes within budget.