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Laneige Brand Marketing Intern

New YorkHybrid

AI Summary

Supports the Laneige Brand Marketing Team across product, consumer, and trade functions with a focus on trade marketing. Assists with GTM launches, PR/social coordination, competitive deep dives, calendar management, creative asset tracking, sampling/promo execution, and visual merchandising.

About this role

Location - Hybrid NYC Only

Full-time 3-6-month Internship. Must be completed with school

Job Summary

To support the Laneige Brand Marketing Team across all functions, from product to consumer to trade, with a majority focus on trade marketing.

Principal Accountabilities

Marketing Support:

  • Assist with Go-To-Market (GTM) launch plans
  • Coordinate support from US teams for PR and social media initiatives
  • Competitive deep dives
  • Communication & Collaboration:
  • Maintain clear communication with cross-functional teams.
  • Coordinate agendas, take meeting notes and distribute updates to relevant stakeholders.
  • Calendar Management:
  • Update and manage marketing calendars.
  • Project Coordination:
  • Help with creative asset requests from brief to delivery across partners.
  • Track creative materials, including event collateral and EDU resources working cross functional teams.
  • Support the execution of sampling and promo activities.
  • Visual Merchandising Assistance:
  • Monitor international VMD timelines and requirements.
  • Maintain assortments
  • Submit invoices and track expenses

Key Experience and Skills

  • Strong interest in Beauty Marketing
  • Previous intern experience in Marketing preferable
  • Currently studying (or graduated with) a Marketing-adjacent degree
  • Available for hybrid office work week

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.

Skills

Calendar ManagementCompetitive AnalysisCreative Asset ManagementCross-functional CommunicationEvent Collateral TrackingGo-To-Market (GTM) Launch PlanningInvoice Submission And Expense TrackingPR And Social Media CoordinationProject CoordinationVisual Merchandising (VMD)

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