Lead Generation Sales Specialist

Overview

Role Summary

The Front-End Sales Support Specialist serves as the critical first point of contact for all inbound and outbound leads. Your mission is to bridge the gap between initial interest and a funded loan. You will be responsible for delivering a premium, compliant, and conversion-focused experience by validating customer data, overcoming financial objections, and submitting high-quality, "lender-ready" leads. This role requires a blend of consultative sales talent, meticulous attention to detail, and technical resourcefulness.

Responsibilities

Core Responsibilities:

Customer Engagement & Experience

• Act as the first point of contact for inbound/outbound leads.
• Handle customer interactions with professionalism, efficiency, and a customer-first approach.
• Build trust and establish rapport to facilitate meaningful engagement.
• Ensure every interaction aligns with client-defined customer experience standards.

Lead Qualification & Validation

• Verify customer identity and eligibility requirements.
• Validate vehicle information, financing needs, and required documentation.
• Ensure all data collected is accurate, complete, and compliant prior to submission.
• Confirm customer intent and readiness before progressing the lead.

Sales Conversion & Objection Handling

• Present financing offers clearly, accurately, and confidently.
• Apply consultative selling techniques to guide customers toward conversion.
• Effectively address objections and provide appropriate rebuttals.
• Drive conversion by securing customer agreement to proceed with lender submission.

Lead Submission & Lender Alignment

• Submit fully qualified and validated leads to the lender in a timely manner.
• Ensure all submissions meet lender criteria and client-defined quality standards.
• Maintain submission accuracy to support lender decisioning and approval processes.

Quality, Compliance & Process Adherence

• Adhere strictly to all client processes, compliance requirements, and quality protocols.
• Ensure zero compromise on data accuracy, documentation, and validation standards.
• Maintain proper system updates and accurate recordkeeping.
• Meet or exceed client-defined quality benchmarks and operational expectations.

Performance Accountability - The Front-End Sales Support team is directly accountable for:

• Lead conversion performance
• Submission of fully validated and qualified leads
• Accuracy and completeness of customer and vehicle information
• Adherence to client quality and compliance standards
• Professionalism and customer experience delivery
• Timely and accurate lead submission to lenders

Qualifications

Candidate Qualifications & Requirements

• English Level B2 and up
• Proven track record in Sales Support, Lead Generation, or Account Management
• Exceptional verbal and written communication skills with the ability to explain complex financial terms simply and confidently.
• Demonstrated ability to handle objections, negotiate, and drive customers toward a "yes" while maintaining a "customer-first" approach.
• High comfort level working across multiple screens and digital tools.
• Highly resourceful with the ability to "self-serve"—referencing training materials and documentation to solve problems independently.
• An uncompromising commitment to data accuracy and compliance. You take pride in submitting "perfect" files.